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1.
Five versions (four experimental and one control) of a questionnaire were randomly distributed to 190 participants as part of an experiment investigating whether judgments of global television realism are influence by the salience of program genre. Questionnaires contained items asking respondents how often they watch either 1) news programs, 2) reality‐based crime programs, 3) crime drama programs, or 4) day and evening soap operas, followed by perceived realism and demographic items.

Global measures of television realism were influenced by the viewing questions that preceded them, such that questions about more realistic programming prompted judgments that television programming in general is more realistic. Except for one condition, questions measuring the perceived realism of a specific genre, rather than television in general, were not influenced by the salience manipulation. These results call into question the utility of global television realism items.  相似文献   

2.

The perceived social realism of television series featuring families with children and adolescents was studied. For the two family series they watched the most, 460 2nd, 6th, and 10th graders indicated the percentage of real‐life American families they believed were like the television family on 13 different characteristics. Findings suggest that perceived social realism judgments are sensitive to content, as are developmental patterns in judgment. They further suggest that disparate findings among previous studies of age changes in perceived social realism may be explained by age, the content judged, the realism criterion used for judgment, and familiarity with both the content and its real‐life referents.  相似文献   

3.
In this article, we explore the extent to which heavy television viewers' beliefs about the real world are consistent with the most repetitive and overarching patterns that television presents, especially in its dramatic entertainment programs. We test the hypothesis (put forth by many besides Dan Quayle) that television encourages viewers to embrace alternatives to the traditional 2-parent family. For purposes of conceptual clarity, we chose to focus on the question of illegitimacy and single parenthood, which is most directly related to the Murphy Brown controversy and is frequently touched on in many strands of political discourse. We reviewed previous research on television portrayal of the family and then used the 1988 and 1994 General Social Surveys (Davis & Smith, 1996) to assess relations between television viewing and judgments about illegitimacy and single parenthood. The data do not contradict Quayle's contention that television viewing is contributing to fraying of traditional family values.  相似文献   

4.
This study investigated implications of viewing The Biggest Loser, NBC’s popular reality television show. Using online survey data collected from 613 participants, results suggest that exposure to the program is positively associated with perceived realism of the program, which in turn is positively associated with developing internal weight locus of control. Meanwhile, internal weight locus of control is positively associated with audience members’ exercise behavior, meaning the higher level of internal weight locus of control the audience members develop, the more likely they are to engage in physical exercise. This study offers evidence that health-related reality television might be a useful tool to influence audience members’ cognitions on health issues, which could potentially lead to healthy lifestyles.  相似文献   

5.
ABSTRACT

Research indicates that reality TV viewing frequency and involvement with reality TV are linked. However, previous studies employed cross-sectional designs and were carried out among college students and general adult population, but not among the most frequent consumers of reality TV: adolescents. To better understand the causal link between this demographic segment’s reality TV viewing and involvement, we conducted a longitudinal study among 392 adolescents (ages 15 to 17). Frequency of reality TV viewing increased narrative engagement, parasocial interaction, emotional empathy, merging with the characters, wishful identification, perceived realism, and enjoyment of reality TV six months later. No reverse effects on viewing existed.  相似文献   

6.
A survey was conducted with U.S. high school students (M = 16.57 years of age) from the Midwest to examine whether exposure to “teen mom” reality programming (e.g., 16 and Pregnant, Teen Mom) was related to teens' perceptions of teen parenthood. Contrary to our hypotheses, analyses revealed that exposure to teen mom reality programming was related to an increased tendency to believe that teen mothers have an enviable quality of life, a high income, and involved fathers. Teens who perceived reality television as realistic were most likely to hold these perceptions. The findings are discussed in terms of cultivation theory.  相似文献   

7.
We examined whether motivation for watching television violence explains viewer aggression and considered the contribution of individual viewer differences, including locus of control, experience with crime, exposure to television violence, perceived realism, and viewer involvement. Several viewing motives and individual differences predicted aggression. Where exposure to television violence was a significant predictor of aggression, experience with crime, locus of control, or motivation were stronger predictors. Path analysis revealed direct and indirect links between audience predictors and aggression outcomes. Results were consistent with uses and gratifications assumptions that individual characteristics and expectations mediate the impact of exposure. Individual characteristics predicted aggressive attitudes, often independent of motivation, contextual factors or attitudes, and exposure. There was no conclusive direct link between exposure and aggression. Because motivation for watching television violence differentially affected aggression, research that neglects to consider viewer motivation and other audience characteristics when drawing conclusions about the effects of violence on aggression is called into question.  相似文献   

8.
This study examined employees’ perceptions of backstabbing in the workplace and an initial typology was developed for backstabbing incidents, perceived motives, and communicative responses. We employed thematic inductive analysis and unitizing to develop the typology and approached this study from the decoder's perspective (the target), whereas previous research on other negative behaviors in the workplace focused on the encoder's perspective (the perpetrator). Results indicated that active incidents (e.g., talked behind back) were more prevalent than passive incidents (e.g., withheld information), perceived motives were primarily self-interest (e.g., self-advancement), and communicative responses included interaction (e.g., confronted backstabber), action (e.g., left job), and inaction (e.g., ignored). Other responses were emotion and cognition. Demographics indicated that this phenomenon cuts across numerous organizations, industries, and hierarchical positions.  相似文献   

9.
The purpose of this study was to determine whether emerging adults use relationship television to form their expectations for sexual interaction in romantic relationships. Considering emerging adulthood is a unique period of development providing opportunities to experiment with adult identities, and relationship television contains multiple consistent messages about gender roles in sexual relationships, we questioned whether emerging adults’ relationship television viewing may be related to their sexual expectations in relationships. Our findings indicated women's relationship television viewing was associated with expecting more sexual interaction in their relationship. Men's sexual expectations were moderated by perceived realism. Men who watched more relationship television, and perceived that television to be less realistic, reported expecting less frequent sexual interaction.  相似文献   

10.
The purpose of this article was to explore the cultivation effects of television viewing on meritocratic belief systems (particularly, system justification) and ultimately on perceived life satisfaction. Results of a cross-sectional survey (N = 276) reveal that genre-specific TV viewing cultivates system-justifying beliefs. More specifically, findings suggest that heavy viewing of competition-based reality TV viewing shapes viewers' economic system-justifying beliefs (i.e., the belief that the economic system is fair and legitimate, rewarding those who put in the effort and hard work). Economic system justifying beliefs, in turn, were shown to enhance viewers' perceived life satisfaction.  相似文献   

11.
This study tests how the public’s responsibility judgments and their policy opinions could be affected by different types of attributions made by the media. Study 1 examined three types of attributions regarding smartphone addiction: (a) individualistic (e.g., lack of self-control), (b) societal (e.g., the media industry or government), and (c) none (i.e., control group). Results showed that individualistic attributions by the media did not affect perceived individual responsibility and support for smartphone-addicted children. On the other hand, societal attributions increased perceived industry responsibility, which subsequently increased punishment opinions for the smartphone industry. Study 2 examined three types of attributions regarding childhood obesity (child vs. parent vs. societal) by two types of exemplar formats (“interviews” vs. “user comments”). Consistent with Study 1, results showed that the societal attribution condition resulted in greater perceived industry responsibility and greater punishment opinions for the food industry. However, the effect was not moderated by the type of exemplar format.  相似文献   

12.
Theory and past research argue for the importance of understanding the effect of various campaign communication forms (e.g., newspapers, television news, radio, debates, candidate advertising, and personal discussions) on levels of issue knowledge (IK). This study used a meta-analytic approach to examine how well these forms predict IK. The aggregate analysis indicates that any of these forms can affect IK but that the different forms are not equally successful. Findings also indicate that the level of campaign interest moderates the effect of reading newspapers and watching television news and that those who watch debates in years with incumbents are less likely to learn. In addition, studies of newspapers are less likely to find significant effects in recent years, even though the issue content of newspapers has increased. The findings also suggest that television news is more likely to influence IK when levels of issue content are greater. These data indicate that measures of media use and IK can systematically influence the study results. Several conclusions are drawn from the research in the hopes of moving toward a theoretical model of communication forms and the attainment of IK.  相似文献   

13.
This paper is part of a larger program of research assessing variables that underlie quantitative deceptiveness ratings. Several recent theoretical approaches, including Information Manipulation Theory (IMT), propose that deceptive messages are best understood as varying along two or more dimensions. At the same time, researchers have increasingly moved from dichotomous deception judgments to continuous deception ratings. This paper questions the validity of scaling degrees of deceptiveness along a single dimension, and argues that gradations in perceived deceptiveness reflect both the type of information manipulated and the severity of the consequences of the deception. This reasoning was tested with alxl experiment (N = 236) in which both the type of information manipulated and the severity of the consequences were systematically varied. As predicted, the results suggest that false messages (i.e., quality violations) are rated as more deceptive than lies of omission (i.e., quantity violations) when lie severity is low, but this difference diminishes as lie severity increases. In other words, false messages were rated as deceptive regardless of severity, but messages omitting information were rated as deceptive as false messages only when the consequences were serious. The implications for measuring deception are discussed.  相似文献   

14.
This study tests the effects of exposure to sexual television content on emerging adults' sexual attitudes and moral judgments. One hundred and ten college freshmen were randomly assigned to view shows that portrayed either positive or negative consequences of sexual intercourse. Results indicate that exposure to shows that portray negative consequences of sex leads to more negative attitudes toward premarital intercourse and to more negative moral judgments of characters engaged in this behavior. Results were observed immediately after the viewing and persisted 2 weeks later. Findings are discussed in light of social cognitive theory and previous media effects research.  相似文献   

15.
16.

Children from ages 4 to 9 watched segments from Sesame Street and answered questions about television reality. Factor analysis produced three reality dimensions: (a) Sesame Street really exists, (b) television characters can see and hear us, and (c) what you see is inside the television set. For preschoolers, age was the most important variable in regard to television reality. There were other background variables for older children: Children from working‐class backgrounds were more apt to believe that television characters can see and hear us and that they reside inside the television set than their middle‐ and upper‐class age peers.  相似文献   

17.
ABSTRACT

Target audience ratings of the likely impact of persuasive messages, known as perceived message effectiveness (PME), are commonly used during message development and selection. PME is also used to examine receptivity of messages after they are fully developed or deployed. Despite this, we know little about the conceptual and methodological characteristics of extant PME measures used in the literature. We conducted a systematic review of tobacco education video, print, and audio campaign studies to examine conceptual and methodological characteristics of PME measures. One hundred twenty-six PME measures from 75 studies conducted in 21 countries with more than 61,000 participants were reviewed. Results indicated considerable variability in measures’ focus on general perceptions of a message (i.e., message perceptions) vs. perceptions of expected message effects (i.e., effects perceptions). Considerable variability was also found on underlying persuasive constructs, use of referents, and referencing of behavior in PME items and measures. We conclude with several recommendations for future research on PME measurement and validation.  相似文献   

18.
This study proposed and tested an integrated model of parental mediation involving family communication, parental mediation styles, children's perceptions of televised realities and the actual world, and perceptions of the negative effects of television viewing. A total of 348 Korean adolescents participated in a nationwide survey. The findings demonstrated that parental, instructive mediation, in combination with open family communication, increased not only children's perceived disparity between televised realities and the actual world, but also children's perceptions of the potentially negative effects of television. Restrictive parental mediation styles were also found to mediate the role of open family communication on children's perception of negative effects of television. In contrast, co-viewing mediation was not found to directly affect either the children's perceived reality or their perception of negative effects of television viewing.  相似文献   

19.
Cultivation theory, and the study of long-term media effects in general, could benefit from the development of a scale that measures long-term television exposure levels. Theory and research into the organization, storage, and retrieval of long-term memory are used to develop a scale for measuring past and present television exposure levels. In a survey of 207 young adults, a Lifetime Television Exposure (LTE) scale is submitted to tests of criterion validity. Findings show the scale positively predicts cultivation outcomes above and beyond existing measures of current television exposure. Television viewing during early childhood, in particular, predicts young adults' current social reality beliefs. Methodological considerations and directions for future research are discussed.  相似文献   

20.
A cross-sectional survey (= 371) addressed inconsistent findings in previous research regarding the associations between attachment dimensions, social compensation variables (Loneliness, Need to Belong, Social Anxiety), and parasocial relationships. The study disentangled parasocial relationship from parasocial interaction through more careful measurement and investigated parasocial relationships with both liked and disliked television characters. Data revealed associations between parasocial relationships, social compensation variables, and attachment dimensions, but associations differed based on whether the participant referred to a liked or disliked television character. The strength of parasocial relationships with disliked characters was influenced by the interaction of social compensation and attachment dimensions, whereas for liked characters these variables were associated at the main effect level.  相似文献   

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