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1.
The authors examine the satisfactions obtained by audiences from different video media (broadcast television, cable television, videocassette recorders, premium cable television, and pay‐per‐view cable services) and examine the extent to which the different media compete in meeting those satisfactions. The study illustrates how merging niche theory with gratifications research can be used to effectively study competitive relationships. 相似文献
2.
《Communication monographs》2012,79(3):274-288
Despite the potential of the uses and gratifications paradigm to explain the etiology of media uses and effects, most research to date has ignored the issue of etiology and has focused on creating motivation typologies. Recent advances in bio-behavioral research provide a new way to address the question of etiology. A survey of 285 adults showed that the biologically rooted individual difference behavior variable of temperament was a consistent and moderately strong causal factor in forming television use motivations. Distinct patterns of relationships between temperament and all television use gratifications were found, supporting the uses and gratifications paradigm. Particularly potent predictors of television use motivations were negative mood, low task orientation, and behavioral rigidity. These results point out the importance of future bio-behavioral etiological media uses and effects research. 相似文献
3.
Using data collected from students at a fully networked university community, this study examines patterns of World Wide Web use and how they may relate to gratifications people seek from traditional media. Path analyses show that beliefs about the Web predict gratifications sought, and that the latter predict gratifications obtained, with considerable reliability. More importantly, entertainment, surveillance, and passing time—gratifications typically associated with television and newspaper use—prove to be significant predictors of World Wide Web site visitation. Thus, the data indicate that Internet use may be understood and predicted through the application of traditional gratification typologies. 相似文献
4.
R. Lance Holbert Ph.D. Jennifer L. Lambe Ph.D. Anthony D. Dudo M.A. Kristin A. Carlton M.A. 《广播与电子媒介杂志》2013,57(1):20-38
This study examines program ordering effects derived from viewing CNN television news relative to The Daily Show on the political gratifications associated with both types of information sources. Internal political self-efficacy is assessed as an individual-difference moderator. Main primacy effects are found on the gratifications associated with both national television news viewing and The Daily Show viewing. However, The Daily Show primacy effect on the political gratifications associated with national television news viewing was isolated among those participants who retain low internal political self-efficacy. Ramifications for these findings are outlined and future lines of research are summarized. 相似文献
5.
Seong-Jae Min 《Mass Communication and Society》2013,16(2):225-226
Issue advocacy groups play a central role in today's political system, and the choices they make concerning media and communication have lately been a scholarly concern. This study investigates how issue advocacy groups choose media and communication technologies from the perspective of uses and gratifications approach and the niche theory. Drawing upon a national telephone survey of 209 randomly chosen advocacy groups in the United States, the findings suggest that new communication technologies (including e-mail and websites) are perceived to be competitively superior to traditional media and provide more gratifications when it comes to extending public mobilization. Grassroots-oriented advocacy groups in particular more actively utilize new technologies in public mobilization than do professional associations. 相似文献
6.
《Journal of Web Librarianship》2013,7(2-3):85-98
An increasing number of users are reaching out to their academic library from their mobile devices to search for scholarly content. As a result, the resources offered through the library Web site should be equally accessible on all devices. Database content is a critical library resource, and vendor products must evolve to function effectively on all types of devices. This study examined 197 databases at Adelphi University Libraries to determine if they are universally accessible either through the provision of an app or a mobile-optimized Web site. The study concluded that the majority of vendor platforms are not optimized for viewing across smart devices. These findings indicate that libraries should encourage vendors to offer mobile-optimized databases, and desktop computers may still be necessary for database searching. 相似文献
7.
Andrew Billings Natalie Brown-Devlin Kenon Brown Michael B. Devlin 《Mass Communication and Society》2019,22(4):535-557
A survey of 2,296 people from 6 nations (Canada, China, Germany, Japan, Sweden, and the United States) deciphered uses and gratifications for consuming content on a variety of media platforms during the 2018 Pyeongchang Winter Olympic Games. Results indicate that media diets significantly differed by platform and device, all 16 uses and gratifications were significantly different by nation, and the 2 inverse predictors of Olympic media consumption relate to the desire to interact (companionship and relationship building), whereas none of the 4 direct predictors (entertainment, arousal, competition, and Schwabism) pertained to interpersonal aims. Findings bifurcated by media platform as well; for instance, the inverse predictor of smartphone use—passing time—was a direct predictor of television use. Moreover, relationship building and habitual use were direct predictors of tablet use for Olympic consumption yet were both inverse predictors within the television realm. Implications for uses and gratifications and cross-nation media research are advanced. 相似文献
8.
ABSTRACT Research on media substitution theory has examined substitutional and/or complementary relationships between new and existing media. This study focuses on the growth of mobile platforms and investigates the relationship between mobile devices and personal computers. Using Nielsen’s panel data that provide electronically recorded media usage (N = 2,396), this study analyzes yearly changes in time allocation to mobile devices and PCs at total and content-specific usage levels during mobile 4G transition. Results suggest a complementarity dynamic between mobile devices and PCs; however, the patterns were more nuanced in light of the role of individual and structural factors when determining media choice. 相似文献
9.
Jeremy L. Osborn 《Mass Communication and Society》2013,16(5):739-757
Although several studies have examined the association between television viewing and romantic relationships, differences in theoretical grounding, methodology, and findings have produced a picture that is decidedly unclear. Furthermore, past research has been directed primarily toward general relational attitudes and hypothetical relational behaviors without considering potential effects of viewing on existing, long-term relationships. This study sought to address these issues by drawing on the theoretical traditions of cultivation analysis, uses and gratifications, and social exchange theory to explore the associations among relationship variables and measures of both television viewing and belief in television portrayals by analyzing data collected from 392 married individuals. Results revealed that both heavier viewing of romantically themed programming and greater belief in television's portrayals of romantic relationships were associated with lower marital commitment, higher expected and perceived costs of marriage, and more favorable perceptions of alternatives to one's current relationship. 相似文献
10.
《Communication monographs》2012,79(4):334-346
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis emphasize the important influence of gratifications obtained from the television news experience on viewer satisfaction levels. They also reveal the weakness of GS‐GO discrepancy models as compared to more straightforward gratification/expectancy‐value models. 相似文献
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[目的/意义]基于使用与满足这一视角,对国外社交网络用户行为相关的文献进行系统的梳理与分析,以期对国内相关研究提供参考。[方法/过程]采用内容分析方法,遵循Webster和Watson的两阶段综述方法,共获取社交网络用户行为研究相关的实证类文献54篇;逐一阅读与分析这些文献,主要关注与分析每篇文献所应用的研究主题、理论基础、因变量、自变量与实证结果。[结果/结论]研究发现：已有研究通常整合多种理论来构建实证模型;认知需求、个人整合需求以及社会整合需求相关的影响因素被学者关注得最多;与此同时,情感需求与压力释放需求相关的影响因素也逐渐受到关注。后续研究需要关注不同层面的需求满足对社交网络用户行为产生的不同影响、不同代际的用户群体使用社交网络的行为以及社交网络沉迷行为这些日益浮现的重要议题。 相似文献
13.
This article explores how Indonesian children have integrated media into their daily lives: media ownership at home, media uses, and gratifications sought, are discussed, as is the way in which gender and social-status influence the children–media relationship. Survey data of Jakarta-based children aged 9–15 (N=589) reveal that Indonesian children live in a media saturated environment, with high availability of media platforms in their homes and bedrooms. Similar to children in the US and Europe, children in Jakarta spend considerable amounts of time on a wealth of media platforms and experience multiple gratifications from using multiple media. Gender differences persist in that boys tend to be more into gaming, while girls focus more on communication aspects. High social-status children tend to have more media at their disposal in their bedroom, especially electronic games, computers, and Internet connections. Television is still prominent in the media menu of today, but mobile phones are ready to take its place in the near future. 相似文献
14.
The purpose of this study is to provide a comprehensive investigation on perceived media credibility in China. In order to assess people's attitudes toward six media formats (television [TV], newspapers, radio, magazines, websites, and mobile devices), a series of surveys were conducted with a random sample of 5807 residents in 10 cities in China. Findings indicated that Chinese respondents perceived TV to be the most credible among all media and that TV was rated as more credible than newspapers. In addition, two official mouthpieces, China Central Television and the People's Daily, were both perceived to be highly credible. But readership in general was a nonfactor in terms of credibility. These findings challenged conventional thinking on media credibility. Implications and directions for future research are discussed. 相似文献
15.
The present study employs an audience-centered approach to examine motivations for mobile fitness app use. We explicate and test an Integrated Technology Adoption model, which incorporates perspectives on competition, self-esteem, self-efficacy, and audience uses and gratifications. An online survey of 469 respondents reveals that app adoption intentions were predicted by internal competition orientations and gratifications, exercise self-efficacy, social utility motives, and attitudes toward the app. External competition decreased behavioral intentions related to app use. Study results thus provide support for an integrative model linking social cognitive factors with a new set of mobile app uses and gratifications. 相似文献
16.
《广播与电子媒介杂志》2013,57(1):143-154
If advertisers and programmers are to keep pace with the rapid structural and contextual changes in broadcast and cable television, and maintain their young audiences, they must gain a better understanding of children's viewing motives and viewing patterns. The authors assess the interrelatedness of television use motives and viewing patterns, and investigate perceptions of viewer loyalty network and station identification, and the generalizability of these perceptions to times when local television stations change network affiliation. This study profiles the child televiewing audience and expands the known parameters of television viewer uses and gratifications by identifying three distinctive viewer archetypes-medium- oriented viewers, network-oriented viewers, and station-oriented viewers. 相似文献
17.
Theory and past research argue for the importance of understanding the effect of various campaign communication forms (e.g., newspapers, television news, radio, debates, candidate advertising, and personal discussions) on levels of issue knowledge (IK). This study used a meta-analytic approach to examine how well these forms predict IK. The aggregate analysis indicates that any of these forms can affect IK but that the different forms are not equally successful. Findings also indicate that the level of campaign interest moderates the effect of reading newspapers and watching television news and that those who watch debates in years with incumbents are less likely to learn. In addition, studies of newspapers are less likely to find significant effects in recent years, even though the issue content of newspapers has increased. The findings also suggest that television news is more likely to influence IK when levels of issue content are greater. These data indicate that measures of media use and IK can systematically influence the study results. Several conclusions are drawn from the research in the hopes of moving toward a theoretical model of communication forms and the attainment of IK. 相似文献
18.
Objectives:
The research investigated the extent to which students, residents, and faculty members in Canadian medical faculties use mobile devices, such as smartphones (e.g., iPhone, Android, Blackberry) and tablet computers (e.g., iPad), to answer clinical questions and find medical information. The results of this study will inform how health libraries can effectively support mobile technology and collections.Methods:
An electronic survey was distributed by medical librarians at four Canadian universities to medical students, residents, and faculty members via departmental email discussion lists, personal contacts, and relevant websites. It investigated the types of information sought, facilitators to mobile device use in medical information seeking, barriers to access, support needs, familiarity with institutionally licensed resources, and most frequently used resources.Results:
The survey of 1,210 respondents indicated widespread use of smartphones and tablets in clinical settings in 4 Canadian universities. Third- and fourth-year undergraduate students (i.e., those in their clinical clerkships) and medical residents, compared to other graduate students and faculty, used their mobile devices more often, used them for a broader range of activities, and purchased more resources for their devices.Conclusions:
Technological and intellectual barriers do not seem to prevent medical trainees and faculty from regularly using mobile devices for their medical information searches; however, barriers to access and lack of awareness might keep them from using reliable, library-licensed resources.Implications:
Libraries should focus on providing access to a smaller number of highly used mobile resources instead of a huge collection until library-licensed mobile resources have streamlined authentication processes. 相似文献19.
《媒体管理杂志》2013,15(2):51-59
Next to television sets and computer monitors, today's mobile telephones offer a "third screen" that delivers information, entertainment, communication, and even transactional services to a growingly mobile society. In this study, the author examined the state of the mobile phone industry and assessed the strategies that established media firms have adopted in exploring this emerging platform. It was found that media conglomerates with strong brands have an advantage in this emerging content market. 相似文献
20.
ABSTRACT This study investigated second screen user behavior in a social television-viewing environment. Two online consumer panels of 1,052 second screeners were sampled to complete the three-stage research strategy. Through conceptualization and operationalization of the second screening construct, this study identified five underlying dimensions, including utility, control, interaction, influence, and attention. These five dimensions demonstrate different functionalities delivered by digital devices, such as laptop computers, tablets, and smartphones, to interact with television content. The theoretical and practical implications of second screening were also discussed. 相似文献