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中国受众媒介使用的地区差异比较 总被引：1，自引：0，他引：1
本文依据《新传播形态下的中国受众》来自全国31个省、直辖市、自治区[2]的问卷调查数据,对不同地域受众媒介使用行为的特征及差异进行比较研究.文章首先简要描述新媒介环境下中国受众对电视、报纸、杂志、广播和互联网等不同媒介的使用行为;继而,重点比较了31个省份受众媒介使用行为的差异,以及不同地区受众(东部、西部和中部)、省市县受众媒介使用行为的差异.由此,试图从纵向(行政级别差异)、横向(不同省份、地区)两个维度勾勒中国受众的媒介使用特征.研究发现;不同地区受众的媒介使用行为存在显著差异,而影响差异的因素包括经济发展水平、媒介竞争状况、区域政治文化等多种因素. 相似文献
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第三人效应理论是1983年由美国哥伦比亚大学新闻学与社会学教授W.Phillips.Davison提出的。在提出之后的20多年时间里,第三人效应理论主要被应用于对负面报道、选举新闻等类型的传播研究中。本文以2009年岁末的电视剧《蜗居》的停播开篇,引入第三人效应理论,从而试图分析受众通过第三人效应理论对媒介力量的忽视,以及如何有效地培养受众的媒介认识能力。 相似文献
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电视剧《蜗居》在将房奴的一系列问题呈现在受众面前的同时,也引发了受众对这些问题的思考。剧中,住宅不单单是一种物质实体,还是一种媒介。本文以《蜗居》中关于住房的典型对话和场景为文本,分析电视的叙事模式,探讨住宅作为一种媒介的文化意义。 相似文献
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从《大西洋底来的人》、《成长的烦恼》到《老友记》,美国电视连续剧(下文简称“美剧”)这一外来文化传播现象,正日渐影响着中国本土的影视业及受众的审美与选择倾向,成为国际传播、网络传播和文化传播中不可忽视的典型.
美剧在电视台播放后,受众的一系列行为皆为自主性选择行为,即受众在主动使用媒介.根据使用与满足理论,受众面对大众传播并不是被动的,实际上受众总是主动选择自己所偏爱和所需要的媒介内容,而且不同的受众还可以通过同一个媒介内容来满足不同的需要,并达到不同的目的. 相似文献
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媒介技术的发展带来了媒介功能发生转变以及媒介环境的变化,而媒介环境的变化又会引起受众观念与行为的变化,这最终导致了受众身份与角色的变化。本文就将对新媒体时代的积极受众进行分析和研究,通过新媒体时代积极受众的划分及其表现来展现新媒体受众的新特点以及其与传统受众的区别,同时还对积极受众形成的原因进行分析。 相似文献
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这里所分析的沉默受众属于媒介批评主体受众部分的范畴。沉默受众并非等于所有受众面对媒介活动采取的是沉默定式,因为他们存在批评行为的取向,但是这种取向由于受自身知识结构水平、认知能力或者媒介环境的原因影响,而隐匿起来成为潜在。作为在市场化、全球化大背景下发展的媒体,应该发掘沉默受众潜在的批评行为参与到媒介批判当中,实现有效的自律机制,促进媒体的发展。 相似文献
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本文以新疆生产建设兵团农业建设第八师为例,调查了新疆生产建设兵团受众的媒介接触行为。调查发现,兵团受众接触大众媒介的模式发生显著变化,网络媒体在兵团发展迅猛,休闲娱乐仍旧是兵团受众接触媒介的首要动机。根据对调查结果的深入分析,作者对如何提升广播、报纸在兵团的影响力和受众的媒介资源利用意识提出了建议。 相似文献
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受众与媒介人物建立起来的情感关系即准社会关系,这一关系会影响受众的媒介使用行为.从情感的视角研究受众行为,是受众心理研究的新视阂.本文梳理了西方准社会关系的研究历史,总结出西方对准社会关系研究所经历的三个阶段,希望能有效地促进我国准社会关系的研究. 相似文献
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The article contributes to the research on media management by approaching the audience as consisting of communities, instead of considering it a mass audience. By developing audience community as a concept in media management and audience research and investigating mainstream newspapers’ perceptions and practices of audience community relations, the study aims to provide a future outlook for the changing community nature of audiences. Newspaper organizations are starting to perceive the audience as a more concrete network of people, and journalistic processes can increasingly consist of generating platforms and practices for communication and communal activities with and among the audience. In the article, these processes are studied empirically by means of a qualitative study carried out in Finnish, Japanese, and Korean newspapers. Interestingly, the findings indicate that audience communities do not, after all, play an important role in the daily practices of the newspapers. The engagement with audience communities in social media is only occasional, intermittent, and by no means systematic. By contrast, interaction with offline communities seems to be more familiar and considered more valuable than connecting with audience communities in social media. 相似文献
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This study adopts a network analytic approach to understand media audiences in relation to media markets, bridging the literature on audience behavior and media economics. Using audience data in the Chinese and U.S. markets, we apply multi-level measures to compare audience fragmentation patterns, a key indicator of market structure, across television channels. Drawing on McQuail's four–stage fragmentation model, we find the Chinese television market exhibits the Core-Peripheral model where a few channels dominate the marketplace and the rest are viewed by niche segments of the audience. In contrast, the U.S. market represents the Pluralism model with extremely high levels of audience duplication across channels, suggesting overlapping patterns of exposure throughout the market rather than isolated segments. 相似文献
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以界面传播理念重新界定传受关系 总被引：1，自引：0，他引：1
互动界面是以互联网为代表的数字互动媒介区别于传统媒介的最大特点,以互动界面为依托展开的界面传播是网络媒介传播的特质。本文在探讨媒介界面的基础上,明确界定了界面传播的内涵,提出界面传播的核心在于构建新型的传受关系的观点。在媒介受众充分占有媒介终端设备、可以方便灵活地借助界面行使参与权和表达权的媒介环境下,媒介经营者应该以界面传播的理念来促进与受众之间的关系,即使那些还没有将核心业务转移到数字互动媒介上的媒体,也应该利用互动界面的传播机制,不断满足受众的需求,从而提高媒介的竞争力。 相似文献
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在传播日益大众化的时代,DV新闻的出现突破了传统的新闻模式,改变了受众与媒体的关系。虽然它的随意与非专业带来了一系列的问题,但它进一步拉近了受众与传媒的距离,深化了受众参与,是当前新闻传播活动中受众参与理论的成功范例。 相似文献
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This article discusses producer practices and the reasons why they engage their audience in the production process. In a digitised media context, audiences have become more visible, mainly through social media, and have more means to participate. Our research deconstructs the production process of a particular television programme by means of the “hierarchy of influences” model, which separates micro and macro levels that influence production. It draws on in-depth interviews with all editors of Flemish current affairs programme De Afspraak (The Appointment) and on a three-month participatory observation. We conclude that immersive ways of engaging the audience are applied in our specific case. More broadly, we argue that although practices change, pre-existing norms and values about the television audience remain central to how producers engage their audience through digital and social media. 相似文献
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Tony Harcup 《Journalism Practice》2016,10(6):680-696
Alternative forms of journalism are said to challenge the passive role of audience members as receivers and to foster active citizenship among alternative journalists and audiences. Yet the scholarly literature on alternative journalism contains more assertions about than evidence from the audience. Downing has described the audience for alternative media as “the virtually unknown”, prompting him to urge journalism scholars to undertake more audience research to help increase our understanding of this allegedly active and civic-minded public. This exploratory study of the people who regularly read a contemporary example of alternative journalism—an investigative local blog covering one UK city—is intended to contribute towards filling the gap identified by Downing. Audience views are explored by means of questionnaires and focus groups, providing some evidence that individuals are attracted to alternative journalism by their dissatisfaction with mainstream media; that they see alternative media as helping them make sense of the world; and that, to an extent, engaging with such media is both a prompt to, and a reflection of, readers’ democratic engagement as citizens. Recognising the limitations of this small study, the article concludes by reiterating Downing's call for further research. 相似文献
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本文从经济学视角解读了媒介自律和受众对媒介产品的注意力,媒介自律和消费的交叉弹性,媒介自律和受众效应最大化,媒介自律和媒介机构收益最大化的互动关系。 相似文献
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Nando Malmelin 《Journalism Practice》2016,10(5):589-607
This article discusses the role of the online audience community as a strategic resource for media work. It opens up a current perspective on the audience community, which has received scarce attention in research both conceptually and empirically. The article provides an empirical analysis of the various ways in which the audience community can serve as a resource in the work of journalists. The conclusion is that the audience community can have wide-ranging strategic significance and implications for media work and media brands. In particular, observing and connecting with the audience community can help journalists acquire deeper knowledge and understanding of the audience, as well as strengthen commitment and engagement among the audience with the media brand. As a consequence of collaborating with the audience community, new journalistic roles and tasks are emerging. 相似文献
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América Rodriguez 《The Communication Review》2013,16(3):283-309
This essay examines the historical construction of the Hispanic audience and analyzes how contemporary Hispanic audience researchers/marketers have disrupted that unitary, essentialist construction by segmenting the Hispanic audience by class. The principal tool in this effort is language: the Spanish language is proxy for the “mass” of lower socioeconomic class Hispanic audience; English language usage by Hispanics is the sign of a higher class of Hispanic audience. The clearly defined panethnic conceptualization of the Hispanic audience, the nexus of which is the Spanish language, has been blurred. The study draws on interviews with Hispanic media marketers and audience researchers and on analysis of Hispanic market research reports. 相似文献
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档案受众研究逐渐成为档案学界关注的热点问题,从档案受众需求入手建立档案资源开发模式顺势已提上日程。本文分析档案受众构成、凭借大数据及网络信息等技术、统筹人员配备是建立新模式的必要条件,明确开发要素与影响因子、优化档案资源开发内容、整合传播媒介、注重反馈,最终建立“受众—开发—反馈（受众需求）—再开发”环式螺旋上升开发模式将成为以受众需求为基础的档案资源开发模式的运行机制。 相似文献