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1.
Mobile TV is a representative product of media convergence. In South Korea, the diffusion of mobile TV has been in high gear, which provides an exemplary case study of mobile-TV adoption. The study examines the relation between the social influence, adopters' individual factors, and the adoption of the 2 different forms of mobile TV: terrestrial and satellite. Factor analysis identified 3 dimensions of social influences, defined respectively as “affiliation,” “positive self-display,” and “perceived popularity.” Results suggest that these 3 social influences differ in degree in relation to the adopters' demographic characteristics and innovativeness. Adoption of terrestrial or satellite mobile TV was predicted by social influence and, in particular, driven by the motivation to maintain a positive self-image. Because of the implications this may have on media management, the article calls for future research on the social construction of new media technology use to assess how individuals become susceptible to social influences and how social influences affect the diffusion of the technology. 相似文献
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Abstract This study considers a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. It is shown that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising relative to social optimum. This study also finds that the more viewers dislike ads, the more likely it is that welfare is increasing in the number of advertising-financed TV channels. A publicly owned TV channel can partly correct market distortions, in some cases, by having a larger amount of advertising than private TV channels. It may even have advertising in cases where advertising is wasteful per se. 相似文献
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Chang‐Keun Lee 《亚洲交流杂志》2013,23(1):156-169
This research note presents an analysis of TV programming in south Korea over a period of five years. The paper is concerned with the changing face of public service broadcasting due to the effects of the new commercial situation. It includes a brief summary of Korea's TV history and a comparison of the programming strategies employed by the public broadcasting network and its commercial rivals. The author concludes by suggesting that Korean public broadcasting needs to reappraise its current response to the multi‐channel environment, and to develop a service aimed at promoting a sense of national community. 相似文献
4.
论中外手机电视的运营模式 总被引：2，自引：0，他引：2
本文介绍了手机电视在国内外的发展情况,分析了手机电视业务在欧洲、美国、韩国以及我国的运营模式,从而得出了一些有益于手机电视业务进一步在我国发展的启示。 相似文献
5.
韩美手机电视商业运营模式分析 总被引：5，自引：0，他引：5
从韩国美国手机电视的商业运营情况来看,手机电视是很有发展前途的新媒体。借助SWOT模型分析,可以更直观地考察韩美手机电视商业运营的实际情况,为当前国内发展手机电视提供参照。 相似文献
6.
Nicola Matteucci 《媒体管理杂志》2013,15(3-4):159-181
Italian broadcasting has long been terrestrial. Its main shortcomings (spectrum chaos, non-enforcement of the law and market concentration) were considered not conducive to a rapid and reliable diffusion of digital terrestrial television (DTT). In 2005, the private free to air duopolist Mediaset entered the pay television market with an offer on DTT and, within a few years, has proved to be a fast-growing operator, threatening the established satellite incumbent (Sky). This evidence apparently challenges the received wisdom of the literature and the business practice. With the aim of explaining these peculiar market dynamics, this article examines the operators' strategies, controlling for the institutional side and the policy. A few main points stand out. First, the enduring spectrum chaos has not significantly hampered Mediaset, nor was spectrum a binding constraint, thanks to biased regulation. Second, the entrant crafted a coherent and gradual “premium content” strategy, fine-tuning its evolution in accordance with the platform diffusion. Third, the public policy for digital TV served as a supporting complement to the private strategy. In particular, being biased, it favored the diffusion of DTT over rival platforms, and benefited its main pay-TV offer. Overall, our analysis uncovers a complex and unique national case, rooted in an effective, albeit contentious, public–private interplay. Consequently, the Italian case does not convincingly challenge the received wisdom on DTT. 相似文献
7.
新媒体技术在数字图书馆的应用 总被引：1，自引：0，他引：1
文章首先介绍了新媒体的概念与特性,接着论述了SMS、MMS、WAP、数字电视以及WEB 2.0等新媒体技术,最后详谈了新媒体技术在数字图书馆的应用。 相似文献
8.
Wolfram Peiser 《广播与电子媒介杂志》2013,57(3):364-385
This study extends earlier research on the television generation's media‐related behavior. Those who have grown up with TV are often said to be (therefore) more devoted to TV and less inclined to read than people born earlier. To provide evidence, data on TV and newspaper use and on attachment to both media in Germany, 1970–1995, were cohort‐analyzed, controlling for the age‐specific effect of the introduction of private TV in the mid‐eighties. While younger birth cohorts are less interested in the newspaper, the TV generation is not more devoted to TV than most of the preceding cohorts. 相似文献
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This essay explores how the broadcasting industry and its audiences have responded to the introduction of new broadcast technologies, including color TV, UHF TV, VCRs, AM stereo, and stereo TV, and asserts that broadcasters and audiences have complementary roles in determining what will be introduced and accepted. The authors argue that broadcasters and government—as the representative of community and audience interests—need to play roles in setting standards for new technology based on the principle of promoting efficiency. 相似文献
10.
电视媒介市场供求经济学分析 总被引：1，自引：0，他引：1
本文扼要介绍了西方电视媒介供求理论的研究成果 ,作者通过规范分析 ,试图为电视媒介市场的供给与需求研究建立分析框架 ,旨在为今后的深入研究确定方向和基础。 相似文献
11.
《Journal of Media Economics》2013,26(2):123-142
This article explores an important trend in German TV stations: the introduction and steady advancement of management control (MC) systems. Most publications aim at transferring MC theory to TV without explicit definition of the TV production function, thus this article describes the TV core processes (production, programming, sale, and promotion) to which MC is applied. The results from a full census among controllers of German TV stations about participation, instruments, and problems of MC in their companies are presented and interpreted. The results suggest that the level of MC is high only among top-rated commercial stations. Controllers in German TV stations mainly manage the planning and budgeting systems, but also act increasingly as internal consultants for program management. The dominant problems appear to be the establishment and acceptance of MC as well as methodical difficulties of TV accounting. The MC systems of public and commercial stations reflect the different business missions and systems. 相似文献
12.
数字电视--图书馆服务拓展新平台 总被引：5，自引：1，他引：5
论文在介绍数字电视相关知识的基础上，提出将数字电视作为延伸图书馆服务的新平台。论文还就电话、互联网、数字电视对图书馆服务的影响进行了比较分析。 相似文献
13.
什么是电视散文 总被引：1，自引：0，他引：1
鲁连显 《浙江传媒学院学报》2003,10(2):27-29
认识电视散文必须在理解电视文学的基础之上。但当前对电视散文的认识仍然停留在文本主导论层次。文章通过对电视 散文作品的具体分析,认为电视散文不是散文的屏幕再现,而是用电视手段表现传统散文的美学意境和风格,是一次全新的电视文艺创 作。 相似文献
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对我国不同地区老年人日常生活信息需求的分析发现,他们最关注的是新闻资讯信息、健康信息、娱乐信息、福利信息以及科普知识。 相似文献
16.
随着广播电视技术的发展,有线电视逐步从模拟向数字平移,现有的HFC网络担负着模拟和数字电视信号共同传输的任务,大多采用多级光纤链路级联和树型电缆分配的环一星一树型网络拓扑结构,所有信号都由前端通过光纤和同轴电缆向下传输,这种模式的网络结构复杂,可靠性不高,维护困难,如何保证数字电视高质量、不间断地传输,对有线电视整体向数字化平稳过渡具有十分重要的意义。本文就有线数字电视网络维护中需注意的问题做简单的分析。 相似文献
17.
事业单位的绩效工资制度实践于图书馆取得一些成效,也呈现其自身的特殊性,出现一些难点。笔者提出应坚持分配与业绩挂钩、向优秀人才和关键岗位倾斜的分配原则,通过薪酬制度激励图书馆员工的工作积极性。 相似文献
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Abstract The advent of the Internet alleviates the access bottleneck to TV distribution channels and softens licensing requirements. This lowers entry barriers to TV markets via the Internet in various forms. This paper takes the German TV sector as an example to analyse the attractiveness of TV markets for new entrants. A sequential framework for entering TV markets is introduced. The skills set of an Internet‐based TV provider for such an entry is examined. Technical feasibility, legal aspects, and potential sources of revenue are considered. Potential above average profits due to the market's oligopolistic structure, as well as an increased contestability thanks to lower market entry barriers seem to render the German TV market attractive for new entrants. In early 2002, Internet‐based TV still faced severe technical and legal constraints. The analysis suggests that once these constraints have been overcome, the Internet could be an attractive additional distribution channel for some types of television content. While existing revenue sources from the TV sector are expected to be transferable to a certain degree, the value of innovative revenue sources based on online sales cannot yet be determined. This value will depend on the future acceptance of interactivity by the viewer (e. g. Owen 1999). 相似文献
20.
CALIS联合目录西文数据预处理及机读目录问题探讨 总被引：5，自引：0，他引：5
通过列举实例,分析了在CALIS联合目录数据库建设中各成员馆提交的数据在MARC格式、书目著录以及系统数据转换中存在的一些问题,提出了解决办法,指出机读目录数据的规范化和标准化是联合目录质量的基本保证。 相似文献