共查询到20条相似文献，搜索用时 78 毫秒
1.
Kenneth M. BrooksJr. 《Publishing Research Quarterly》2017,33(3):229-237
Content developers and publishers are facing a myriad of challenges when it comes to producing content for customers. As the number of platforms, formats, and channels continue to increase, it is important for publishers to get a handle on effectively managing development and do so in a way that is agile and will serve customer needs. This article breaks down how publishers can think print, platform, and product in a way that customers will respond to. 相似文献
2.
Melanie Ramdarshan Bold 《Publishing Research Quarterly》2012,28(4):345-358
Digital publishing has been considered as a panacea to bridge the gaps between different sized publishing companies: allowing small, independent companies to compete on an equal footing with cross-media conglomerates. However, this research discovered that Scottish publishers are not capitalising on new technology and new platforms for dissemination: this is detrimental to the authors they represent. The empirical research found that the majority of Scottish publishers are not fostering intellectual property rights (IPR) effectively across international markets and new media: The failure to do this means that the operational practices of the Scottish publishing industry are not in harmony with the burgeoning digital publishing environment. If Scottish publishers continue with current practices it will become increasingly difficult for them to compete in the national and international publishing environment. This study concludes that only by better training and knowledge exchange, in matters of rights exploitation and digital publishing, can Scottish publishers compete in the international arena and contribute to, and benefit financially from, the knowledge economy. 相似文献
3.
科技期刊出版业由传统的出版与经营管理转变为数字化出版,利用电子商务平台进行数字化、网络化营销已成为科技期刊的发展方向.认为:可开展基于科技期刊自建网站的电子商务营销;通过专业的电子商务平台开通科技期刊的旗舰营销店,实现科技期刊的多元化、多渠道的电子商务营销;通过手机付费平台进行科技期刊的网络化营销.科技期刊利用电子商务平台营销过程中需重视多方合作并加强管理,加强电子商务平台的内容建设及服务营销,加大培养电子商务专业化营销与管理人才的力度,不断扩大科技期刊的社会效益与经济效益. 相似文献
4.
《期刊图书馆员》2013,64(3-4):41-53
Summary This presentation is a review of the changes in publishing methods that electronic publishing and distribution will involve. It presents a publisher's view of the methodology needed to exploit the potential that online and other electronic technologies offer. Included is a discussion on the role of the paper-based journal in an era of electronic publication, and the ambivalence of scholars and of learned societies toward electronic information. Additionally, the role of universities is examined, as they become partners of publishers in delivering published material to customers on the Internet: by hosting servers, by providing access to bandwidth, and by adding value through participation in the publishing process. 相似文献
5.
Selling journals to consortia and other large customers is increasingly difficult for small publishers, and yet libraries want their journals. The ALPSP Learned Journals Collection (ALJC) was put together, after considerable research, as an attempt to overcome this problem for ALPSP member publishers. Working through Swets Information Services, 247 journals from 25 publishers can be sold as a single package. Despite the difficulties, a single publisher agreement, customer licence, and pricing and revenue‐sharing model were all agreed upon. Customer reactions indicate that this is a real win–win solution for publishers and libraries. 相似文献
6.
《Journal of Web Librarianship》2013,7(2):190-214
In the earlier years of the Web, libraries focused on moving services online and building digital collections, but in recent years, libraries have emerged as key players in the world of digital publishing. Librarians possess all of the necessary skills to act as digital publishers; they join the ranks of many others who have discovered the barriers around digital publishing are lower than ever. Library-based digital publishing solutions have matured to a point that the act of digital publishing could—and should—become a new core competency for the library profession. To explore this hypothesis, the researchers offer a working definition of digital publishing and assess the key roles that traditional publishers have historically offered over time. They find that librarians already possess the requisite skills to become digital publishers, and the collaborative culture of the library profession is a strength for this new role. Examples of digital publishing from two libraries at the University of California-Berkeley offer a proof of concept. Services at these libraries include the conceptualization of overall Web site strategies, a content plan that emphasizes distinctive and original material, and special projects that promote digital publishing at the local level, even as they take advantage of campus- or system-level services. Researchers find that offering library-based Web publishing services can reinforce overall information management programs and also advance the status of libraries within their respective host organizations. The comparative ease of digital publishing has opened an opportunity for librarians to follow the user as they use the Web in creative ways. 相似文献
7.
客户知识管理中的知识流动分析 总被引：1，自引：0，他引：1
文章从知识流动的视角,给出了客户知识管理的概念,认为客户知识管理是通过企业与客户的互动、交流和学习,获取、整合、共享和利用客户知识,实现知识的增值与价值的转化的活动,其本质是对客户与企业间的知识流动进行引导和管理。主要探讨了客户知识管理活动中的知识流动机制,分析了知识流动的途径、规律和效果。参考文献10。 相似文献
8.
Brian F. O’Leary 《Publishing Research Quarterly》2011,27(3):211-219
The way we think about publishing is unduly governed by the nature of the container—the physical book. Although demand for
digital content has grown substantially, publishers continue to treat digital formats as a derived or secondary use. As a
result, context is truncated or excluded, reducing the degree to which content can be discovered and consumed. At the same
time, content abundance places pressure on publishers to find new and more effective ways to market content products. To address
these several challenges, publishers should revise their content workflows to develop and maintain context throughout the
publishing process. 相似文献
9.
Lorraine Busby 《期刊图书馆员》2013,64(3-4):233-239
Customer expectations from a journal publisher can be affected by the size of the publishing firm. The economies of scale, efficiencies, branding, and value added services are explored in relationship to expectations of the author customer, the reading customer, and the paying customer. When the imperative to sell is removed, there are differences in quality perception for traditional commercial publishers versus open access mega journals. Regardless of the size of the publisher, those involved in the publishing world are committed to ensuring research results are shared and accessible to their readers. 相似文献
10.
Fred Kobrak 《Publishing Research Quarterly》1988,4(4):15-21
Fred Kobrak, who has spent much of his career marketing U.S. scholarly books abroad, puts his experience to use in viewing
the task of foreign publishers who wish to sell their products in the U.S. market. In so doing, he discusses changes in the
environment of scientific publishing and raises the interesting question of how one distinguishes between “domestic” and “foreign”
publishers. He suggests that “U.S.” publishers have much to learn from “foreign” competitors, and that competition can benefit
publishers, their authors, and their customers.
Fred Kobrak is a partner in Adrian Higham Associates, consultants, on the international publishing industry. He recently retired
from the presidency of Collier Macmillan International, New York, the international arm of Macmillan Publishing Company. Address
for correspondence 相似文献
11.
Andrea Powell 《Learned Publishing》1996,9(2):59-66
There is considerable pressure on most professional and society publishers to create a presence on the World Wide Web, from their members and customers alike. This paper describes the planning that went into the establishment of CAB INTERNATIONAL’S Home Page, focusing on the strategic issues and detailed preparation rather than the physical tasks involved. Although it is technically straightforward to set up a Home Page, many publishers are faced with difficult decisions about how to use the features of the World Wide Web to best advantage and how to develop a real presence in terms of both promotion and publishing activities. 相似文献
12.
As new media technologies and platforms emerge and take hold in our society, traditional publishers are wondering: What’s in this new content climate for me? The simple answer is: a lot. The digital world, mobile content delivery mechanisms and the public’s increasing comfort—even preference for—a media menu from which they can pick and choose what they want and how they want to receive it, brings exciting and potentially lucrative opportunities. For publishers who understand how to leverage their brand and create authentic, identifiable value in the eyes of the customer, risk can be reduced and new revenue streams built. Here are four best practices to position your publishing company for growth. 相似文献
13.
For this talk, Marks was tasked with summarizing the important trends in scholarly publishing in 45 minutes. The speaker reflected on the rapid changes that have occurred in journal publishing, which followed more than 300 years of relatively slow progress. Marks discussed key technology trends such as data curation, Open Access (OA) mandates, and the changes occurring in the global landscape of scholarly communications and library budgets. Wolters Kluwer Health has been responding to these trends with new publishing experiments including a Platinum OA model in emerging markets. Marks discussed the ways that publishers and libraries need to alter their traditional practices and instill a focus on their customers and communities. 相似文献
14.
Saskia C. J. DE VRIES 《Learned Publishing》2007,20(3):196-201
The Internet has been a huge success in the academic world, as it makes it possible for academics to share and find research materials; open access has therefore become a fact of life for academic publishing. But what is the role of publishers in this new environment? The key functions of publishing – organizing peer review, editorial support, graphic design, marketing, and distribution of academic information – do not just disappear; publishers still have a role here, but they need to take a more service‐minded perspective. Academics still need to find ways to ensure the dissemination of their output; it is important that they realize that this will cost money, whether it is brought in‐house or outsourced. The IMISCOE project, on which Amsterdam University Press has recently embarked, offers an entirely new publishing model oriented towards online dissemination of academic research results, as well as in book form. 相似文献
15.
探讨六种力量对知识经济时代商业出版的影响。技术创新对个体消费者是重要的,但是编辑技巧对团队更重要。具体来说,商业出版对组织机构的知识管理功能将变得不可或缺,并随着组织知识管理需求的增长,出版商拥有一个将自身角色从产品供应商向企业界的服务提供商拓展的机会。 相似文献
16.
Tom HILL 《Learned Publishing》2015,28(1):59-62
- New publishing models lead to new players – not all of them good.
- No commonly accepted criteria aid scholars to select ‘good’ journals.
- Journals (and publishers) need to assert their good practice.
- How do publishers serve their different customers – readers, authors, reviewers, and the public?
17.
数字出版已成为全球出版行业的一种发展趋势,对学术论文的生产加工、出版发行以及网络传播等环节产生了深远的影响;但目前国内数字出版产业链还不够成熟,仍有许多环节需要不断完善,数字出版前景光明却任重道远. 相似文献
18.
19.
Cristina Mussinelli 《Publishing Research Quarterly》2011,27(3):288-295
The Editech 2011 conference identified that publishers need to follow new paths and experiment more rapidly in all the areas
of business related to a growing number of new digital publishing activities. Most important they need to rethink all the
relationships actually in place with all the other factors in the publishing value chain and then radically reinvent their
role in the quickly changing digital and ebook businesses. It is clear that now most of the changes are driven by the big
three Google, Amazon, Apple and the publishers are following. However, especially in Europe the publishers have different
approaches based on a brief review of selected key papers presented from different countries and sectors of the digital publishing
industry. 相似文献
20.
Melanie Ramdarshan Bold 《Publishing Research Quarterly》2013,29(1):73-92
This paper gives a detailed overview of contemporary authorship in Scotland through the analysis of interviews with and a survey of Scottish authors. These results are compared to previous studies to highlight the changing nature of authorship over the years. Both the survey and interview results paint a pessimistic picture of authorship in the twenty-first century, with the majority of authors earning very little from their writing and depending on alternative avenues to improve their income. Additionally, Scottish authors are not benefiting from the numerous new platforms to exploit their work through, which could help to enhance their income. This is partly because many Scottish authors still have a traditional view of publishing and do not think about their work commercially, and partly because, in many cases, their rights are controlled by their publishers and not widely exploited. This survey also found that Scottish authors with London literary agents earned more income than their counterparts with Scottish agents; however, this was mainly because they were more likely to be published with London publishers. This shows that Scottish publishers are failing their authors by not fostering their rights efficiently and effectively: fostering these rights more effectively could help supplement authors’ income. 相似文献