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1.
Lars Willnat W. Joann Wong Ezhar Tamam Annette Aw 《Mass Communication and Society》2013,16(4):557-585
This study is based on a survey of 526 adult Malaysians who were interviewed shortly before the 2008 national election about online media use, levels of political participation, and voting intentions. The goal was to document the role of online media in a society that controls political information in traditional media and, in turn, compels citizens to seek alternative news sources online. As predicted, the findings indicated that online media use was positively associated with higher levels of political participation among Malaysian voters. The use of and exposure to social networking sites, political blogs, political online videos, party websites, and political ads on cell phones showed strong associations with political activism. However, the use of political online media did not predict voters’ likelihood of voting. 相似文献
2.
Adopting the Orientation–Stimuli–Reasoning–Orientation–Response (O–S–R–O–R) model of political communication effects, this study examines the mediating roles of online/offline political discussion and political trust on the relationship between social media information seeking and online/offline political participation in China and Hong Kong. Findings through structural equation modeling showed that the relationship between information seeking and online participation was mediated by online discussion for both samples. Moreover, the relationship between information seeking and offline participation was mediated by offline discussion, and offline discussion mediated the relationship between information seeking and online participation. Political trust did not mediate any of the relationships in China and Hong Kong and all significant paths involving political trust were negative. Implications of the findings for youth political participation in China and Hong Kong are discussed. 相似文献
3.
A random telephone survey (N=582) of Washington state voters conducted in November 1994 examines relationships among mass media use, specific aspects of political disaffection, political efficacy and participation. Results suggest that negativism toward media campaign coverage reduces media use and that cynicism toward the political system reduces political efficacy. Negativism and media use also are negatively related to cynicism. Contrary to concerns expressed by some scholars and journalists concerning the negative impact of superficial media coverage on political participation, however, mass media use positively predicts voting behavior. In addition, negativism toward campaign tactics appears unrelated to political participation. 相似文献
4.
Itai Himelboim Ruthann Weaver Lariscy Spencer F. Tinkham Kaye D. Sweetser 《广播与电子媒介杂志》2013,57(1):92-115
This study examines relationships among interpersonal informational trust and openness with Internet-based political activities and attitudes. Conceptually, it proposes the categorization of online spaces and activities as consumption or interaction types, and classifies interpersonal informational trust within inner and outer circles. Interpersonal informational trust was found to be positively associated with perception of online activities as political participation. It also was associated with use of all types of online media for purposes of political communication, but mostly with online spaces that require interaction with others. Interpersonal political openness showed positive association with the use of interactive-type Web sites for purposes of political communication. 相似文献
5.
By analyzing the Citizenship Involvement Democracy survey conducted on American citizens, this paper investigates categorical and demographic disparities between online and offline political participants and examines the two-sided effects (reinforcing and mobilizing) of the internet on political participation. The analysis presents three main findings. First, those who participate in online political activity do not differ categorically from those who conduct their political activity offline. Second, cross-group differences in how actively individuals participate in political activity make little distinction between offline and online modes. There is a trade-off between the generational gap in online political activity and the racial gap in offline political activity, but the gap in political participation between the socioeconomically advantaged and their counterparts appears in both online and offline political activities. Finally, the internet plays a dual role in mobilizing political participation by people not normally politically involved, as well as reinforcing existing offline participation. 相似文献
6.
Jih-Hsuan Lin 《亚洲交流杂志》2016,26(3):278-297
This study collected data before and after the 2012 Taiwanese presidential election to examine active and passive Facebook (FB) participation on subsequent attitudinal and behavioral outcomes. Based on the differential gains model, the results showed that active engagement in FB political activities before the election directly affected offline political participation after the election. However, this direct effect occurred for first-time voters (20–24 years old) but not for the 25 and older generation. Passive exposure to politically related FB activities before the election indirectly affected offline political participation after the election and voting behavior through perceptions of FB use on political engagement. These indirect effects occurred in both first-time voters and in the rest of the voters. The results extend the differential gains model to social network sites (SNSs) and suggest that FB participation is another form of political participation among the younger generation that may serve as a gateway to motivate first-time voters to become more engaged in political participation. In addition to active discussion, passive exposure to politically related activities within FB networks indirectly contributes to voting and offline participation, expanding the current differential gains model. 相似文献
7.
Dong-Hee Shin 《广播与电子媒介杂志》2016,60(1):140-159
The purpose of this study is to explore the ways in which users build parasocial relationships via social TV, and the implications for sociability and usability in future media. Focusing on parasocial behavior, this study examines how sociability and usability influence the attitudes and intentions of social TV (STV) users. The findings from experiments and a user survey indicate mediating and moderating roles of parasociability in the effect of performance on intention. The results showed that STV viewing and interaction were positively associated with parasocial experience. Parasocial relationships and interaction, in turn, were positively associated with the viewers’ perception of usability and sociability, and intentions. This study reveals the links among an emerging media experience, social TV, and users’ interaction with mediated realities. 相似文献
8.
Jennifer Brundidge R. Kelly Garrett Hernando Rojas Homero Gil de Zúñiga 《Mass Communication and Society》2014,17(4):464-486
Observations of the contemporary news media environment often revolve around the topics of ideological polarization and blurred boundaries between mass and interpersonal communication. This study explores these topics through a focus on the association between ideologically oriented online news use, commenting on online news, and political participation. We hypothesize that both ideological online news use generally and proattitudinal online news use are positively related to political participation and that online news commenting creates “differential gains” by augmenting these relationships. Yet we also hypothesize that counterattitudinal online news use is negatively related to political participation and that online news commenting creates “differential losses” by exacerbating this relationship. Analyses of two independently collected and nationally representative surveys found that frequent ideological online news use, proattitudinal online news use, and commenting are all positively related to political participation. We found no evidence for differential gains as a result of online commenting but only for differential losses—counterattitudinal online news use interacts with commenting to create a negative relationship with political participation. 相似文献
9.
Juliana Fernandes Magda Giurcanu Kevin W. Bowers Jeffrey C. Neely 《Mass Communication and Society》2013,16(5):653-675
This study looks at student Facebook groups supporting the 2008 presidential candidates, John McCain and Barack Obama, from largest land-grant universities in seven battleground states. The findings of a content analysis of wall posts show that students are using Facebook to facilitate dialog and civic political involvement. In opposition to pro-McCain groups, pro-Obama groups have wider time frame coverage and demonstrate substantively higher site activity. Political discussions related to the political civic process, policy issues, campaign information, candidate issues, and acquisition of campaign products dominate across groups and election seasons. An examination of the content of wall posts based on the four categories of the Michigan Model of voting behavior (partisanship, group affiliation, candidate image, and political/campaign issues) reveals that in the primary season, pro-Obama groups focus mostly on short-term topics (candidate image and campaign issues), whereas pro-McCain groups focus mostly on long-term topics (partisanship and group affiliation). The overall findings of this study suggest that youth online communities actively follow campaigns and post comments that foster the political dialog and civic engagement. 相似文献
10.
This study investigates the docudrama hypothesis—the idea that fiction based on real stories can influence audience members’ perception of political reality—in the context of current debates on partisan selective exposure and reinforcement effects. It does so by analyzing the influence of an Oscar-nominated docudrama on viewers’ attitudes and behavioral intention using propensity score matching. By means of a representative survey, we find strong evidence of partisan selective exposure and avoidance. Furthermore, among respondents with a similar likelihood of film attendance, actual attendance has a strong association with positive retrospective evaluations of the political coalition glorified in the movie, and an indirect relationship—via retrospective evaluations—with voting intentions. Discussion of the findings shed light into potential real-world political effects of partisan selective exposure using content other than news. 相似文献
11.
This study examined college students' use of online media for political purposes in the 2008 election. Social media attention, online expression, and traditional Internet attention were assessed in relation to political self-efficacy and situational political involvement. Data from a Web survey of college students showed significant positive relationships between attention to traditional Internet sources and political self-efficacy and situational political involvement. Attention to social media was not significantly related to political self-efficacy or involvement. Online expression was significantly related to situational political involvement but not political self-efficacy. Implications are discussed for political use of online media for young adults. 相似文献
12.
《Government Information Quarterly》2022,39(4):101658
Opinion polls play an important role in modern democratic processes: they are known to not only affect the outcomes of elections, but also have a significant influence on government policy after elections. Recent years have seen large discrepancies between polls and outcomes at several major elections and referendums, stemming from decreased participation in polls and an increasingly volatile electorate. This calls for new ways to measure public support for political parties. In this paper, we propose a method for measuring the popularity of election candidates on social media using Machine Learning-based Natural Language Processing techniques. The method is based on detecting voting intentions in the data. This is a considerable advance upon earlier work using automatic sentiment analysis. We evaluate the method both intrinsically on a set of hand-labelled social media posts, and extrinsically – by forecasting daily election polls. In the extrinsic evaluation, we analyze data from the 2016 US presidential election, and find that voting intentions measured from social media provide significant additional predictive value for forecasting daily polls. Thus, we demonstrate that the proposed method can be used to interpolate polls both spatially and temporally, thus providing reliable, continuous and fine-grained information about public opinion on current political issues. 相似文献
13.
This study explicates the indirect process through which news media use influences political participation. Specifically, it investigates the role of political knowledge and efficacy as mediators between communication and online/offline political participation within the framework of an O-S-R-O-R (Orientation-Stimulus-Reasoning-Orientation-Response) model of communication effects. Results from structural equation modeling analysis support the idea that political knowledge and efficacy function as significant mediators. In addition, results expound the increasing importance of the Internet in facilitating political participation. Implications of findings, limitations of this study, and suggestions for future research are discussed. 相似文献
14.
This study examines how the order and proportion of scene valence within a television news story influence viewers' processing of political information. The results of the study, based on structural equation modeling and Sobel's mediation analysis, suggest that, in a news story about a political candidate, positive information on the candidate is recalled better if he or she is praised at the beginning of the story and then criticized at the end than if he or she is criticized first and praised later. In addition, there was a strong proportion effect. Stories with a high proportion of positive scenes were more likely to increase the participant's recall of positive information and induce his or her favorable attitudes and voting intentions than those with a low proportion of positive scenes. 相似文献
15.
Chang Sup Park 《广播与电子媒介杂志》2015,59(4):698-716
This study assesses differences in use of social networking sites (SNSs) and relates them to different patterns of political participation, media use motivations, and political efficacy. Based on a Web survey of 1,230 South Korean voters, it finds that informational uses of SNSs are positively associated with expressive participation both online and offline, but not with collective participation. The use of SNSs for social interaction purposes was associated only with online expressive participation. Recreational uses had a negative or insignificant relationship with expressive and collective participation. Political efficacy moderated the impact of social interaction uses of SNSs on expressive participation both online and offline. The findings suggest that the political impact of SNSs is mostly limited to expressive participation and dependent upon users' motivations. 相似文献
16.
Hoon Lee 《Mass Communication and Society》2013,16(5):647-671
This study advances a communication mediation model of late-night comedy in an effort to understand the process wherein consuming satirical humor indirectly spurs political participation via the conduit of interpersonal talk about politics. The theoretical model was tested utilizing two different research designs. The findings from the experiment and the survey provide considerable support for the model, demonstrating that various structural features of interpersonal talk (e.g., discussion frequency, online interaction, and network size) positively mediate the association between late-night comedy viewing and political participation. Meanwhile, the assessments concerning the mediating role of heterogeneous discussion illustrate that late-night comedy can draw a higher level of political involvement from those who are highly educated. The present study urges the field to extend the scope of the communication mediation model by incorporating a greater number of media channels and more diverse aspects of interpersonal talk. 相似文献
17.
Indira S. Somani 《亚洲交流杂志》2013,23(4):321-337
This study explored the television viewing habits of a cohort of Asian Indians who migrated to the US more than 40 years ago. This cohort eventually became acculturated into watching Indian television via the satellite dish. The study used the integrative communication theory and examined how two concepts of the theory relate to adaptation: enculturation and acculturation. The study produced findings that described how these Asian Indians used American television to acculturate to the US, but used American television as a filter through which they judged Indian television and distinguished between what they believed to be good and bad programming. 相似文献
18.
Michael Chan 《Mass Communication and Society》2016,19(4):430-451
Past studies have shown positive relationships between use of social network sites (SNSs) and political engagement, but an understanding of the mechanisms underlying the relationship is limited because the studies often did not take into account the diverse affordances of SNSs that can influence participation in different ways. Adopting the O-S-R-O-R (Orientation–Stimulus–Reasoning–Orientation–Response) model of political communication effects, this study examined the roles of Facebook network size, connections with public political actors, use for news, and political expression on political attitudes, protest, and participation. Structural equation analyses were conducted based on data from a national sample in Hong Kong, a city-state with one of the world’s highest Facebook penetration rates. Results showed that Facebook network size and connections with public political actors exhibit both direct and indirect effects on participation through Facebook news, expression, and efficacy. Facebook news exhibited indirect effects primarily though political expression. A discriminant function analysis also showed that age, education, and online news exposure were the most influential variables for distinguishing Facebook users and nonusers. Implications of the findings are discussed. 相似文献
19.
This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers. 相似文献
20.
《Government Information Quarterly》2020,37(3):101486
This paper empirically investigates the association of quality information provided by a government agency on social media and citizen’s online political participation. It further answers the why and how questions regarding the existence of this relationship by examining the mediating influence of transparency, trust, and responsiveness. The data was collected from 388 followers of the social media platforms of a government agency i.e. Punjab Food Authority and the findings of the analysis were obtained using structural equation modeling technique. The results reveal that the agency’s provision of quality information on social media was significantly related to perceived transparency, trust in agency, perceived responsiveness, and citizens’ online political participation. Moreover, the results show that perceived transparency mediates the relationship between agency’s provision of quality information on social media and citizens’ trust in agency. Additionally, trust in agency was an insignificant predictor and perceived responsiveness was a negative predictor of citizens online political participation, Also, trust in agency and perceived responsiveness suppressed the relationship between agency’s provision of quality information on social media and citizens’ online political participation. This study aims to bring awareness and contribution to the body of knowledge about the governmental use of social media and its resulting benefits since in developing countries like Pakistan the research in this area is sparse. Further, it provides strategic and practical suggestions to agencies regarding advantages of utilizing social media in their communication with citizens. 相似文献