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1.
本文在系统梳理现代企业形象管理"价值定位"理论的基础上,结合传媒组织的特殊性,构建相对全面和系统的传媒组织形象管理的理论框架与实施策略. 相似文献
2.
建设马克思主义学习型传媒组织,有利于牢固树立民生为本的观念,不断提高民生为本的舆论引导力,从而更好地为保障和改善民生摇旗呐喊。创建马克思主义学习型传媒组织,一要明确学习的方向和目标;二要注重改革创新,探索新的形式载体吸引和鼓励传媒组织成员学习;三要建立长效机制,用制度促进马克思主义学习型传媒组织的构建。 相似文献
3.
建设马克思主义学习型传媒组织,有利于牢固树立民生为本的观念,不断提高民生为本的舆论引导力,从而更好地为保障和改善民生摇旗呐喊。创建马克思主义学习型传媒组织,一要明确学习的方向和目标;二要注重改革创新,探索新的形式载体吸引和鼓励传媒组织成员学习;三要建立长效机制,用制度促进马克思主义学习型传媒组织的构建。 相似文献
4.
建设马克思主义学习型传媒组织,有利于牢固树立民生为本的观念,不断提高民生为本的舆论引导力,从而更好地为保障和改善民生摇旗呐喊.创建马克思主义学习型传媒组织,一要明确学习的方向和目标;二要注重改革创新,探索新的形式载体吸引和鼓励传媒组织成员学习;三要建立长效机制,用制度促进马克思主义学习型传媒组织的构建. 相似文献
5.
当今传媒正面临市场化改革的关键时期,塑造传媒的竞争型组织文化是打造传媒核心竞争力的关键战略之一。塑造传媒竞争型组织文化的战略应该由激发竞争型价值理念、构建竞争型管理制度和展开竞争型文化实践三个核心部分构成。其中激发理念是基础,构建制度是关键,实践推进是抓手,三者相辅而行,相互促进,为当代传媒决胜市场提供强劲文化推力。 相似文献
6.
随着经济全球化、信息化进程的进一步加速,以信息及其衍生产品为主要产品形式的传媒组织之间竞争日趋激烈,并更多地呈现为对受众注意力的争夺。因此,对源信息进行深度智力加工,使受众以更便捷的方式来获得更高价值的信息产品,就成为传媒组织竞争的关键之所在。而“人”作为信息的加工者,是信息的智力附加值的创造者,必然是传媒组织核心竞争力的重要源泉。在注意力经济时代,传媒组织必然要用“以人为本”的发展理念来构建人力资源竞争优势。 相似文献
7.
媒介融合背景下,跨界整合与价值创新正在成为这一轮传媒整合的主要动作特征与主导战略逻辑。本研究按照传统战略理论"结构-行为-绩效"的经典研究框架,构建了传媒组织跨界整合战略组织——价值网络、核心战略行为——知识整合与传媒价值创新战略绩效间关系的结构方程模型并进行了实证研究。结果显示:传媒组织核心价值网络的模块性、关系质量,外围价值网络的网络规模、关系强度等特征变量与其知识整合水平、价值创新绩效正相关;传媒组织知识识别获取能力、知识吸收能力与其价值创新绩效正相关。 相似文献
8.
传媒明星与传媒品牌建设 总被引：3，自引：0，他引：3
本在分析传媒明星对于传媒品牌建设意义的基础上，提出依托传媒明星进行传媒品牌建设．并结合国内外传媒组织的实践经验，对传媒明星的培育与管理和以传媒明星为主导进行传媒品牌资源的开发与利用等方面进行有益的探索。 相似文献
9.
传媒这一概念有信息载体和传播组织两种含义。从经济学的意义上说,作为工具或手段,传媒就是一种能够承载与传递信息的产品;如果将传媒作为一种从事信息采集、加工、制作和传播的社会组织,传媒就是指一种生产特殊产品的经济组织,也就是传媒企业。前者定义了传媒产品,后者定义了传媒产品的生产者。 相似文献
10.
由于受到历史因素的局限,我国传媒企业的绩效评价机制过于复杂,并且没有足够的理论支持。就此,笔者从传播学、管理学的角度出发,对传媒企业绩效评价机制进行分析与研究,从而探讨如何建立适合我国国情需要,更加科学、合理的评价机制,促进我国传媒企业的创新发展。 相似文献
11.
This research examines gender performance expectations of television journalists in the era of social media. A qualitative survey found little to no progress in reducing discourse critical of broadcasters’ appearance in the 20 years since Engstrom and Ferri’s (2000) study, with social media adding another avenue to “correct” rather than challenge gender norms. Nearly all journalist respondents believe viewer criticism has increased with the rise of social media and believe their organizations should provide training and policies addressing this concern. However, 90% of respondents said their organizations provide neither, suggesting news outlets should enhance social media policies. 相似文献
12.
Fears exist that social media use by news media and journalists may affect basic journalistic tenets such as objectivity, gatekeeping, and transparency. As a result, more and more news media organizations are issuing guidelines to manage employee use of social media. In this article we discuss the complex relationship of a selection of market-leading news media organizations with prescribed use of social media. Applying content analysis to 12 existing social media guidelines, we elaborate on the various types of rules linked with the basic principles of journalism. A key intention of this research is to provide insights for media management and journalism scholars to better understand the use of social media by journalists and the implementation of guidelines by media organizations. More practically, this article can aid media organizations who are shaping their own set of rules regarding use of social media by their staff. 相似文献
13.
Advertising is a highly visible force in Hong Kong society. Within this diverse environment, media organizations and marketers attempt to define target markets (market segmentation) composed of persons who are most likely to be influenced by their marketing and advertising efforts. This research, based on a 1,019 sample face‐to‐face intercept survey, segments the market based on measures of self‐ascribed individual modernity and individual traditionalism and Chinese and Western value orientation. The scales are statistically analysed by cluster analysis, to place each respondent into clusters. The segmentation scheme viability is analysed in relation to media consumption and attitudes about specific advertising issues in six areas: 1. consumer benefits and economic force; 2. credibility; 3. entertainment value; 4. social force; 5. manipulation and motivation; and 6. repetition. The segmentation of individual modernity/traditionalism and Chinese/Western orientation provides greater differentiation than age, gender, income, education or place of residence. 相似文献
14.
John J. Oliver 《媒体管理杂志》2013,15(4):245-257
The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organizations. As an industry characterized by uncertainty and turbulence, this article considers the process by which broadcast media organizations develop their strategies and the type of analytical tools that they use to underpin this process. This article presents the findings of a survey of UK broadcast media executives and their views on the outlook for the UK media industry; the influence that the competitive environment has on developing media strategy; and the management tools that they use and their levels of satisfaction with these tools. It concludes that UK broadcast media is a competitive and turbulent environment, and that media strategy is developed using a number of media management tools that have varying degrees of success in terms of helping broadcast media executives to manage their media organizations in uncertain and complex conditions. 相似文献
15.
Victor BekkersAuthor Vitae Arthur EdwardsDennis de KoolAuthor Vitae 《Government Information Quarterly》2013
Social media monitoring is gradually becoming a common practice in public organizations in the Netherlands. The main purposes of social media monitoring are strategic control and responsiveness. Social media monitoring poses normative questions in terms of transparency, accountability and privacy. We investigate practices of social media monitoring in four Dutch public organizations. Policy departments seem to be more strongly orientated towards monitoring, whereas organizations involved in policy implementation seem to be more inclined to progress to webcare. The paper argues for more transparency on social media monitoring. 相似文献
16.
[目的/意义]随着新媒体技术的快速发展,利用新媒体平台与用户进行信息交互成为很多企业或组织了解用户需求和获取消费行为规律的新渠道,在信息交互过程中哪些因素影响到用户的交互意愿对企业有效服务消费者和挖掘消费者需求有重大的意义。[方法/过程]以用户感知价值接受模型为基础,基于信息生态理论建立新媒体环境下用户信息交互意愿的影响因素概念模型,并以汽车行业新媒体交互平台为研究样本,通过问卷调查和结构方程进行实证研究以验证模型的有效性。[结果/结论]数据结果表明,外部变量对新媒体信息交互意愿影响因素的大小依次为感知易用性、感知价值、信息有用性和感知风险。其中,感知易用性、感知价值、信息有用性对交互意愿产生正向影响,感知风险对交互意愿产生负向影响;在感知价值分析中,社会娱乐性对感知价值产生正向影响,信息感知成本对感知价值产生负向影响。本研究可以帮助新媒体信息服务平台更好完善与用户的信息交互功能,对新媒体平台健康发展起到一定的指导作用。 相似文献
17.
ABSTRACTThe free press performs essential democratic functions, but widespread negative attitudes toward the press threaten its legitimacy and effectiveness as a check on formal institutions. In order to combat these attitudes, media organizations must understand who holds them and why. A survey-based study of U.S. adults (N?=?2052) focuses on associations between perceptions of the news media industry as a threat to political performance and a range of politically oriented behaviors (i.e. news media exposure, political talk, political participation). Analyses reveal a series of non-monotonic relationships. Group differences between those who hold the most extreme views concerning news-media-as-threat are also explored. The opposing groups are distinct in some important ways (e.g. ideology, race), but are also found to be surprisingly similar (e.g. income, education, gender, news media exposure). The results suggest new strategies for maintaining and restoring confidence in media organizations. 相似文献
18.
《Government Information Quarterly》2023,40(2):101797
Developing the capacity to digitally transform through AI is becoming increasingly important for public organizations, as a constantly growing number of their activities is now becoming AI-driven. This prompts an understanding of how public organizations should organize in order to derive value from AI, as well as in which forms can value be realized. Against this background, this paper examines how AI capabilities can lead to organizational performance by inducing change in key organizational activities. Using a survey-based study, we collected data from European public organizations regarding the indirect effect AI capabilities have on organizational performance. Data was collected from 168 municipalities from three European countries (Norway, Germany, and Finland) and analyzed by means of structural equation modeling. Our findings show that AI capabilities have a positive effect on process automation, cognitive insight generation, and cognitive engagement. While process automation and cognitive insights are having a positive effect on organizational performance, we found that cognitive engagement negatively affects organizational performance. Our findings document the key resources that constitute an AI capability and showcase the effects of fostering such capabilities on key organizational activities, and in turn organizational performance. 相似文献
19.
Journalists and media organizations are often criticized by politicians, the public, and media scholars for not fulfilling their role in society. This study analyzed 242 codes of ethics in 94 countries to identify journalistic social role as perceived by media organizations. It identified and compared journalistic social roles toward society and toward loci of power, based on each country's geopolitical characteristics and type of media organization. Findings indicated a rather consensual perception of journalistic role around the world and across media organizations: neutral, detached from society and defensive—but not adversary—toward the loci of power. Findings also highlighted the control media organizations have in shaping these roles. 相似文献
20.
Rita Figueiras 《Critical Studies in Media Communication》2019,36(2):171-183
The article explores the relationship between the punditry sphere and democracy by analyzing how pundits and media organizations think about their audience. It also examines the role of punditry in the political environment in which the media organizations operate. Using Portugal as an example, the study draws on data gathered from interviews with pundits, journalists and news editors. Findings suggest that pundits and media organizations construct a punditry sphere that revolves around the circles of power. The article argues that this conception of the punditry sphere reflects the reward system under which pundits and media organizations work. Punditry seems to be a field primarily oriented to pundits themselves and to managing their stakes in the public arena while operating as a sphere where media organizations rework their relations with and within established powers, where politicians hold a special place. This construction reflects the co-dependence between media organizations and circles of power in Portugal and offers organizational-structural understanding of the logics of the punditry sphere and the role pundits play in public communication. 相似文献