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“互联网+”时代新媒体越来越多地成为公众和医学专业人士获取健康信息的主要来源,医学期刊在作为学术交流平台的同时也肩负着推动“互联网+精准健康科普”的社会责任。医学期刊投身健康科普,通过微信、微博、今日头条、抖音等新媒体传播平台,充分地实现医学专家和医学研究成果等学术资源的科普价值,更精准地做好健康知识普及工作,弥补大众媒体和自媒体学术性和科学性方面的不足,有助于满足公众对高质量健康知识传播的需求。同时,医学期刊坚持内容为王的理念,通过打磨专业化的原创内容,使用高可读性的表现方式,采取个性化和分众的信息推送方式,增强互动和人性化服务意识等策略,从而更好地满足公众和医务人员对健康信息的精准需求,有助于改善医患关系和医疗环境,在推动健康科普、提高全民健康素养、推进健康中国建设中发挥更积极的作用。 相似文献
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通过直接法和追溯法在百度及相关政府部门网站检索科学技术普及、健康科普等相关政策法规，并使用关键词检索法在中国知网检索医学学术期刊开展健康科普工作的相关研究文献，对检索到的文献进行相关性筛选，并根据主题进行归类整理，提炼医学学术期刊开展健康科普的优劣势及机遇、挑战。发现医学学术期刊开展健康科普具有强大的专家资源、数量众多的作者资源、充足的素材资源、专业的编校团队等优势；但也存在内容形式专业、受众局限，出版思维差异、科普传播人才缺乏，传播方式单一、影响力不足等劣势。开展健康科普，其外部机遇很重要，如政策支持力度大、大众需求度高、新媒体发展快速等，但还需加强人才培养、健全激励机制等。 相似文献
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当前,民众对健康的关注度越来越高,医学科普知识已成为新媒体传播内容的重要组成部分之一.但目前网络上传播的医学科普知识存在着诸如“真假难辨”“专业术语抽象、难懂”等问题,偏离了科普通俗易懂的特点.医生编写的专业性较强的科普知识要快速、广泛地传播,短小精悍的微视频无疑是较好的传播形式之一.因此,根据医学科普的特点,借鉴优秀科教短片、微电影等的创作手法,创作出满足微时代大众需求的医学科普微视频,已成为新媒体、医疗机构研究的热点问题. 相似文献
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新媒体正在改变原有的信息传播模式,以培养群众的健康意识、提高群众健康素养为己任的医学科普期刊遭受到挑战,生存日益艰难.
传统医学科普期刊的三大困境
上世纪八九十年代,医学科普期刊曾经历过发展的“黄金时期”,《家庭医生》《大众医学》等全国性刊物月发行量曾高达百万册,地区性的《健康博览》杂志月发行量也达10万册左右.但是,如今新媒体给传统医学科普期刊带来了三大困境.
1.阅读习惯改变,部分受众人群流失 相似文献
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本文从跨文化视角出发,探讨了新媒体健康科普在全球化背景下所面临的挑战与机遇,并提出了相应的传播策略。文章指出,不同国家和地区的文化背景和价值观念存在差异,这对于健康科普内容的传播和理解造成了一定的困难;同时,新媒体技术的发展为健康科普提供了更加便捷和高效的传播途径。然而,新媒体也存在着信息过载和虚假宣传等问题,需要加强监管和管理,保证健康科普信息的准确性和可靠性。未来,新媒体健康科普工作需要注重个性化服务和定制化内容,同时也需要利用人工智能等技术手段提高信息筛选和推荐的效果。 相似文献
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医学分科逐渐细化致使医学期刊的专业化趋势日趋明显,新媒体技术的推广使用也更有利于专业学术平台的推进,而综合性医学期刊在进行新媒体推广时应注重受众的范围、学术的传播范围等,本研究对最新的2014版北大核心综合性医学期刊开通微信公众号和网络优先出版情况进行调查,探讨适合综合性医学期刊的微信公众号的运行模式. 相似文献
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《Slavic & East European Information Resources》2013,14(1-2):123-143
ABSTRACT The article examines the most important periodicals of ethnic minorities in Poland. After 1989, many ethnic groups (e.g., Germans and Romanies) were allowed to publish journals and newspapers for the first time since the end of World War II. The publications examined show the rich cultural life of the various ethnic groups as well as their current status in Poland. In addition to popular titles, some scholarly publications are also discussed. 相似文献
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Jon C. Giullian 《Slavic & East European Information Resources》2013,14(3):278-284
The author answers a reference question on bibliographic sources for the Ukrainian periodical press 1840–1850. Helpful publications include bibliographies, guides, and library catalogs. These potentially make mention of revolutionary developments in Hungary (such as the Twelve Points paragraph of the Demands of the Hungarian Nation in March 1848, the subsequent April Laws, and Hungary's declaration of independence in April 1949), and elsewhere in the Hapsburg Empire. 相似文献
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Most studies of collection development mask inadequate theoretical underpinnings with facile assumptions and dazzling statistical manipulations. This essay, in moving toward a model for collection development within both specific collections and library systems as a whole, seeks to demonstrate the full range and complexity of relevant factors. An enlarged theoretical grasp should help highlight both the possibilities and the challenges of existing approaches. One result could be a shift toward gaming or simulation techniques as more realistic analytical tools. 相似文献
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Jason D. Phillips 《期刊图书馆员》2013,64(1):82-101
An annotated list is presented describing seventeen periodicals that cover significant aspects of the gay, lesbian, bisexual, and transgender (GLBT) community and their culture in whole or in part, with popular content rather than an academic or research focus. The titles included are a selective and representative sampling. The entry for each periodical includes the following information: periodical title, publisher/editor and address, basic information, publication data, content, Internet information, an abstract/annotation, and evaluative statement 相似文献
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SUMMARY Ariel files are the starting point for electronic delivery of interlibrary loan articles through ILLiad, Virginia Tech's interlibrary loan system. Despite some advantages to electronic delivery of articles to their desktops, a large majority of ILL customers continue to prefer print on paper delivery rather than electronic delivery. This fact has implications for introducing additional electronic services. Correctly choosing what services to impose on library customers, and what services to offer as value-added options, is fundamental to maintaining the credibility of libraries during these times of rapid change. 相似文献
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SUMMARY The state of Illinois funded a large scale Ariel project. This is a report of the project's successes and shortcomings. Although widely successful, additional training in the use of sophisticated hardware, primarily Minolta scanners, is needed. Data on sending and receiving is included. 相似文献
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《Slavic & East European Information Resources》2013,14(2-3):21-29
SUMMARY The authors discuss the development of the Slovak periodical press within its historical context and their expectations for its future. The article covers general characteristics of Slovak magazines and newspapers from World War II to 1989, and their later development since the Velvet Revolution up to the present. It also discusses the Slovak press outside of Slovakia from the late nineteenth century. 相似文献
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Library Journal's 2011 Ebook Penetration and Use in U.S. Libraries Survey testifies to e-books’ increasing popularity in academic libraries. This review tracked literature published from 2005 that focused on academic librarians’ best practices for acquiring, cataloging, maintaining, and promoting e-books at their institutions. Some of these practices include implementing trial accesses, considering institutional requirements, providing an e-book presence in the library catalog, monitoring usage statistics, and utilizing the library Web site for promotional efforts. 相似文献
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《Slavic & East European Information Resources》2013,14(2-3):31-47
SUMMARY There are between fifteen and twenty U.S. libraries that collect publications from Central Asia, defined here as Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. Collection development responsibility for these countries tends to rest with the Slavic selector, the Middle East selector, or both, divided by language. Vendors who can supply this material mostly also supply publications from other countries of the former Soviet Union. The author briefly discusses the history of collecting from this region and the results of a survey conducted in 2004. She presents evidence indicating that the main reason U.S. libraries are not receiving more books from the region is most likely because they are not being published, not because vendors are doing an inadequate job. 相似文献