Scope and Difficulties of the Transmedia Practice. A Case Study on the Spanish PSM System     

Ainara Larrondo Ureta 《Journalism Practice》2020,14(8):991-1007

ABSTRACT

According to a growing volume of academic literature on the subject, transmedia fiction and non-fiction production is now one of the main areas driving innovation in media companies, thanks to the improvements it brings in numerous interconnected fields: narrative and content, management and productive strategy, brand promotion, etc. In this context the article focuses on transmedia linked to public broadcasting companies, starting with a qualitative study based on interviews with expert professionals from thirteen corporations in Spain, one operating at the national level (RTVE) and twelve at the regional level (A Punt Media, CARTV, CCMA, CRTVG, CMM, EITB, EPRTVIB, RTVM, RTPA, RTVA, RTRM and RTVC). The results show how professionals view the concept of transmedia production, its advantages, disadvantages and the challenges it poses, which depend on these corporations’ service and relationship with audiences. As the conclusions state, the keys factors for understanding the professional transmedia strategy of public broadcasting corporations are found in the characteristics of today’s media market, which is suffering from budget cuts and growing competition.  相似文献   

Coordination between vocalizations,gestures and prosody before the start of verbal communication: evidence from the Basque language / Coordinación entre vocalizaciones,gestos y prosodia antes del inicio de la comunicación verbal: evidencias desde la lengua vasca     

Asier Romero-Andonegi  Irati de Pablo-Delgado  Aintzane Etxebarria-Lejarreta  Ainara Romero-Andonegi 《Infancia y Aprendizaje》2018,41(2):325-368

There is a major debate in the scholarly literature on whether early vocalizations imitate the mother tongue (L1) and whether prosody is an emerging feature of intentional communication. This longitudinal study explores the combinatory patterns of gestures and vocalizations of four Basque children aged 0:7 to 1:1 in the protoconversational stage. A total of 1,043 communicative acts were labelled (noting the kind of communication, the eye contact and the type of gestures), in which a total of 581 vocalizations were pragmatically and acoustically codified (marking the length and tonal range). The results showed that before they produce their first words, the children show a predominant pattern, tending to combine the deictic gestures with eye contact with the interlocutor. Furthermore, the children are capable of choosing specific prosodic signals — such as length and tonal range — to expression the intentionality of their vocalizations. This suggests that some prosodic features work as procedural antecedents in the process of constructing oral compositions.  相似文献   

The effects of service convenience and perceived quality on perceived value,satisfaction and loyalty in low-cost fitness centers     

Jerónimo García-Fernández  Pablo Gálvez-Ruíz  Jesús Fernández-Gavira  Luisa Vélez-Colón  Brenda Pitts  Ainara Bernal-García 《Sport Management Review》2018,21(3):250-262

Due to its importance in fitness centers, a number of authors have explored and analyzed loyalty. However, two characteristics not yet examined are service convenience in fitness center chains and low-cost fitness centers (an emerging business model). In the present study, the authors sought to understand the relationship among perceived quality and service convenience on perceived value, satisfaction, and client loyalty in low-cost fitness centers. Clients (N = 763; 381 women and 382 men) from three low-cost Spanish fitness centers were surveyed, revealing a positive relationship among the variables studied. Findings demonstrate the importance of proper management of non-monetary sacrifices and perceived quality by the managers of these sport organizations, since client loyalty could depend on factors of these emerging sport models.  相似文献   

A case study on the incorporation of gender-awareness into the university journalism curriculum in Spain     

Ainara Larrondo  Diana Rivero 《Gender and education》2019,31(1):1-14

As in other disciplines, ‘gender mainstreaming’ is becoming an increasingly important principle in Journalism. This implies bringing gender equality into the mainstream of the media industry, by means of an adjustment of the educational issues and the practice related to this profession, which is influential in society. In light of the gap existing in this line of research committed to re-education for change [North, L. 2010. “The Gender Problem in Australian Journalism Education.” Australian Journalism Review 32 (2): 103–115; Adhikary, N. M., and L. D. Pant 2011. “Journalism Education in Nepal: Gender Perspective.” Shweta Shardul 8: 119–123], this paper analyses the curricular integration of gender-related issues into journalism studies, taking as a casestudy the undergraduate programmes of the Spanish public and private universities. The study employs content analysis and qualitative questionnaires to the academic staff. The results prevent from understanding equality as one of the main teaching and learning strategies in journalism studies in Spain, even if the invigorating curriculum reform carried out by these universities leads to posit some positive outcome in terms of a more gender-aware higher education. As discussed in the conclusions, the inclusion of the gender perspective depends on the academic staff’s own initiative, in contrast with the involvement showed by university institutions in promoting parity in many other aspects.  相似文献   

Marine Aerosol Weathering of Mediterranean Calcarenite Stone: Durability of Ethyl Silicate,Nano Ca(OH)2, Nano SiO2, and Nanostructured Consolidating Products     

Ainara Zornoza-Indart  Paula Lopez-Arce  Karima Zoghlami  Nuno Leal  Joaquim Simão 《文物保护研究》2013,58(2):73-89

ABSTRACT

Calcarenite stone samples from a historic building (Bizerte, Tunisia) were collected and treated under different environmental conditions with several consolidating products: alkoxysilane (ethyl silicate), a surfactant-templated novel sol–gel, Ca(OH)₂, and SiO₂ nanoparticles. These were subjected to marine aerosol accelerated aging cycles and studied by several non-destructive tests and techniques to assess the stability of the products. Results show that weathering caused by salt crystallization is not inhibited but it is slowed down due to the enhancement of superficial mechanical properties (surface cohesion and micro-hardness) achieved after one month of treatments application. A high or low relative humidity of the consolidation environment significantly affects the final mechanical and aesthetical physical properties and therefore conditions the durability of the treated substrates, even producing higher damage than observed in the blank specimens, depending on the product.  相似文献   

Investigating the feasibility of using assessment and explanatory feedback in desktop virtual reality simulations     

Makransky  Guido  Mayer  Richard  Nøremølle  Anne  Cordoba  Ainara Lopez  Wandall  Jakob  Bonde  Mads 《Educational technology research and development : ETR & D》2020,68(1):293-317

Educational technology research and development - There is great potential in making assessment and learning complementary. In this study, we investigated the feasibility of developing a desktop...  相似文献