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This analysis used Peirce's triadic approach to interpret 58 public depictions of women during the two world wars. The images, appearing in government posters or as ads and illustrations in U.S. magazines and newspapers, endeavored to convey the seriousness of the war effort and mobilize audiences to support it. Aligned in five thematic clusters (competence, domesticity, heterosexual attraction, beauty maintenance, and romantic longing), many invited polysemy through discrepant visual and verbal cues aimed at different audiences. Women as viewers and as objects of representation were addressed in the context of both citizenship and consumption. The analysis explicates ideological points about wartime gender relations and points to the objectification of women's bodies as implied sexual rewards for product purchase in WWII. 相似文献
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Lindsey Erin Blumell Jennifer Huemmer Miglena Sternadori 《Mass Communication and Society》2019,22(3):365-388
The recent adoption of bathroom bills restricting trans* people’s access to public bathrooms of their choice in the United States has elicited a vigorous public debate invoking benevolent sexism, heteronormativity, and partisanship. This analysis includes 9,764 online comments posted on the 13 most-shared articles or blog posts about trans* bathroom accommodation from September 2015 to September 2016. The common themes in such discussions were arguments promoting benevolent sexism, including that women and girls need protection by men and from men and that sex differences are natural. Results showed that support for trans* access to public bathrooms was most prevalent in discussions on left-leaning sites, whereas opposition was most prevalent in discussions on right-leaning sites. Most, but not all, benevolent-sexism themes were prevalent in comments on right-leaning sites. The results are discussed in the context of their theoretical implications for the literature of benevolent sexism and heteronormativity. 相似文献
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Kevin Wise Ph.D. Paul Bolls Ph.D. Justin Myers Miglena Sternadori Ph.D. 《广播与电子媒介杂志》2013,57(4):532-546
This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in “getting there” versus “being there” during exposure to online news. 相似文献
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