| 体育健身娱乐产业项目投资开发研究 |
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| 引用本文： | 黄卓,蔡学俊.体育健身娱乐产业项目投资开发研究[J].北京体育大学学报,2005,28(11):1472-1474. |
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| 作者姓名： | 黄卓 蔡学俊 |
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| 作者单位： | 南昌大学教育学院体育系,江西,南昌,330029 |
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| 基金项目： | 国家体育总局体育社会科学、软科学基金 |
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| 摘 要： | 采用文献综述和调查访问法,对体育健身娱乐产业的项目投资开发体系进行研究的结果表明:建立该体系的作用,可预测到项目开发成功的把握在哪里;哪方面有可能会出现问题,做到提前预知,早做准备;避免盲目行动,给正确投资,减少一定的社会风险.研究目的是为决策者提供相应的理论参考和建议.
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| 关 键 词： | 健身娱乐 产业 投资 开发 风险 决策 体育健身 健身娱乐 产业项目 投资开发 研究 Industry Recreation Fitness Sport Development Investment Project 理论 决策 风险 社会 问题 项目开发 预测 作用 |
| 文章编号： | 1007-3612(2005)11-1472-03 |
| 修稿时间： | 2004年7月5日 |
Research on Project Investment Development of Sport Fitness and Recreation Industry |
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| HUANG Chuo,CAI Xue-jun.Research on Project Investment Development of Sport Fitness and Recreation Industry[J].Journal of Beijing Sport University,2005,28(11):1472-1474. |
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| Authors: | HUANG Chuo CAI Xue-jun |
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| Abstract: | Based on the literature review and statistic analysis,this study conducted an initial research on project investment development system of sport fitness and recreation industry in China.The results showed that the system can theoretically predict the possibility of success of the project exploitation and potential problems.So the decision-makers could foresee difficulties and prepare in advance to avoid blind investment and reduce social risk.This stud aims to provide decision-makers of the sport industry with necessary theoretical knowledge and some relevant suggestions for their references. |
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| Keywords: | fitness and recreation industry investment and exploitation risk decision-making |
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