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1.
Cary A. Greenwood 《Communication Research Reports》2016,33(3):269-274
This study delivered an employee-organization relationship survey to public relations executives and practitioners in Fortune 1000 companies. Almost two-thirds (64.3%) were the top-ranking public relations executives in their organizations, and most (79.2%) were paid $100,000 or more. Respondents had significantly higher scores on a majority (66.7%) of relationship outcome measures than did Millennials who worked for public relations agencies. The researcher found a statistically significant difference between salary categories at or above $100,000 and those below $100,000 on the combined dependent variables of trust, control mutuality, commitment, and satisfaction using a one-way between-groups multivariate analysis of variance: F(1, 50) = 4.586, p = .003; Wilks’ Lambda = .71; partial η2 = .29. Results may be explained by age and workplace variables and/or the higher compensation and benefits embodied in the concept of the Golden Handcuffs. Results also suggest that relationship-type scales are not reliable. 相似文献
2.
《Communication Teacher》2013,27(4):205-211
Courses: Introduction to Public Relations; Public Relations Capstone Objectives: After completing this activity, students will be able to apply social expectations theory (DeFleur & Ball-Rokeach, 1989) to film depictions of public relations practitioners in order to: ? determine if portrayals of public relations practitioners are accurate or distorted; ? recognize the patterns of social dishonor and disdain sometimes awarded the public relations field; ? differentiate between professional expectations of public relations practitioners and the images depicted; ? ascertain which public relations practitioners are portrayed to have the most and least power; ? understand media frames for public relations 相似文献
3.
《The Reference Librarian》2013,54(73):281-292
Abstract Many library directors and administrators spend a significant portion of their time attempting to market the library and its services. Getting patrons into the library and keeping their business is an integral part of the day-to-day management of the library. This mission, however, is not always effectively passed on to the front lines to the one group of people who face the patrons on a daily basis -the reference librarians. This article will show how the library's service points can be used as marketing tools; outline what librarians and public service staff should know about their library; and discuss ways in which reference service librarians can help further the library's marketing and public relations goals. 相似文献
4.
This study seeks to understand the effectiveness of an organization’s communication strategy in enhancing its crisis management capability in public management. The relationships between two types of communication strategies (bridging and buffering), crisis management capability in public management, relational improvement, reputational improvement, and conflict avoidance have been tested to suggest how an organization’s overall strategic orientation may help its ability to weather a crisis. A survey of communication managers was conducted in South Korea with 105 responses, representing 105 organizations. Results revealed that organizations which are predisposed toward adopting the bridging strategy as their main communication strategy also report better crisis management capability in public management, and as a result, experience positive relational and reputational outcomes. 相似文献
5.
Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach
Augustine Pang May O. Lwin Chrystal Shu-Min Ng Ying-Kai Ong Shannon Rose Wing-Ching Chau Kristle Poh-Sim Yeow 《亚洲交流杂志》2018,28(4):335-359
Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations behind their CSR engagement. Findings showed that organizations utilized CSR as a means to enhance corporate image via four ways: Engaging in two-way conversations with stakeholders, adopting an inside-out communication approach with employees, recognizing the relevance of other CSR communication channels, and communicating CSR with authenticity. However, some organizations hesitate to use CSR communication to enhance their corporate image because they wanted to avoid being seen as using CSR as a promotional tool. 相似文献
6.
[目的/意义] 对美国图书馆协会设立的"达纳图书馆公共关系奖"进行介绍与分析,旨在为我国图书馆营销与公共关系活动的开展提供借鉴。[方法/过程] 通过网络调查法、文献分析法和邮件调查法,从奖项名称、奖项申请、获奖内容、奖励办法等方面分析该奖项,并重点研究评审标准。[结果/结论] 该奖项的评审标准由需求评估与规划、实施与创新、评估3部分构成,总结得出评审标准是由战略规划、环境分析、目标用户、项目预算、品牌构建、沟通策略和评估构成的公共关系项目体系。对我国图书馆公共关系活动的启示包括：制定战略规划、建设专业化团队、目标用户细分、树立品牌意识、注重构建社会关系。 相似文献
7.
This study provides a comprehensive update of Chinese public relations education. Particularly, it (1) examined the challenges facing Chinese public relations education and (2) explored the positive changes that have emerged in Chinese public relations education. Researchers conducted 49 face-to-face in-depth interviews with Chinese public relations educators, students, and professionals supplemented with a content analysis of 22 Web sites of Chinese universities with public relations programs. Major findings include: (1) absence of doctoral programs, (2) rigid public relations curriculum structure, (3) dominance of traditional public relations pedagogy, (4) lack of qualified public relations educators, and (5) inadequate institutional recognition. In addition to these key challenges that Chinese public relations education confronts, it has also been undergoing some promising changes. For example, public relations education is adjusting to meet the needs of students. Educators are developing both educational and professional expertise. Moreover, there has been a rise of government public relations in the context of China's rapid economic and political reform. 相似文献
8.
《Journalism Practice》2013,7(4):563-580
Public information officers (PIOs) represent a type of communications professional distinct from public relations practitioners (PRPs). From a structural functionalist viewpoint, journalists and PIOs share goals: both see themselves as facilitating the information flow into the public sphere. Habermas' communicative action models defining journalists as committed to revealing the “whole truth” to the public, but PRPs as enmeshed in advocating private interests, do not adequately describe PIOs. Although journalists' and PIOs' goals are similar, barriers exist to inhibit their cooperation in achieving those mutual goals. Such barriers arise from academic ideal types fostering inaccurate perceptions of each other, perceptions reinforced by adaptive structuration within their respective organizations' cultures. Empirical data support that PIOs' and journalists' divergent attitudes about their professional praxis combine with ideal-type constructions and organizational cultures to produce communication disconnects between the two. 相似文献
9.
ABSTRACTThis study operationalized Weick’s [(1988). Enacted sensemaking in crisis situations. Journal of Management Studies 25(4), 305–317 and (1993). The collapse of sensemaking in organizations: The Mann Gulch disaster. Administrative Science Quarterly, 38, 628–652] theory of enacted sensemaking to examine the communication processes associated with the Flint Water Crisis of 2014–2015. A content analysis of 389 emails and attachments from a total population of N?=?37,376 pages of publicly released e-mails and documents pertaining to Flint’s water issues, identified examples of failed sensemaking by government officials. These failures hastened and intensified a growing crisis of lead contamination and an outbreak of Legionnaires disease associated with Flint’s municipal water system. Analysis of email messages suggests that strong commitments by top leaders and limited capacity were important factors as were efforts to create and maintain consensus among officials. The Flint Water Crisis offers an important application of sensemaking theory and its utility for both organizational and risk communication scholars and for practical application. The authors emphasize the importance of questioning previous assumptions and commitments, insuring that communication practitioners are involved in decisions, and avoiding over reliance on image repair as a strategic response. 相似文献
10.
Many public relations practitioners have not incorporated relationship management theory into the practice of public relations because the quantitative and qualitative benefits derived from effective relationship management have been, more often than not, inferred rather than demonstrated. The current investigation was designed to measure respondents’ perceptions of their relationship with an organization and determine the ways in which organization‐public relationships were linked to evaluations of satisfaction and behavioral intent. The results showed that organization‐public relationships indeed were related to respondent satisfaction evaluations and behavioral intent, suggesting that organizations should attend carefully and strategically to the management of organization‐public relationships. Implications of these findings were presented, and limitations to the current investigation discussed. 相似文献
11.
Public access to government records is essential for democratic self-governance, and attitudes toward that right can facilitate or hinder public policy regarding transparency. As more people use the internet for gathering information about their governments and communities, it is unknown whether such online information-seeking is related to increased support for government transparency and the right to request public records. This paper applies a uses and gratification theory approach to examine internet information use and its relation to support for citizen and press access to government records. Three U.S. studies examined media-use correlates with support for government transparency: a paper questionnaire survey of college students (N = 614), an online survey (N = 1819), and a random-digit-dial telephone survey of randomly selected U.S. adults (N = 403). Analyses indicated varying results for television and newspaper use, but in all three datasets reliance on the internet for information was positively associated with support for access to public records. Implications for government transparency in a society increasingly reliant on the internet for information are discussed. 相似文献
12.
图书馆公共关系的行业管理 总被引：7，自引：0，他引：7
公共关系是一项管理活动。图书馆行业性公共关系是由行业管理者主导的针对政府、媒体的公关。图书馆界行业公共关系的内容包括:宣传图书馆的宗旨,解释图书馆的行业立场,争取外界支持和利于危机管理。中国图书馆学会当前的公关任务是:组织开展图书馆公关理论研究,完善行业公关管理体系,开展媒体监测和政府公关工作,建立图书馆行业公关组织。参考文献12。 相似文献
13.
Rachel K. Fischer 《Public Library Quarterly》2018,37(3):279-295
ABSTRACTThis essay presents the major findings from a survey about human resource management in public libraries. The survey was conducted in October 2016 via the Internet. The participants were librarians with human resource management experience employed by public libraries in the United States. The majority of the participants responded that human resource management was challenging to some degree. While a majority were able to solve their human resource problems successfully, a majority of the respondents believed that the human resource curriculum for library science programs was inadequate. 相似文献
14.
Mohamed Zayani 《亚洲交流杂志》2013,23(3):207-222
Over the past few decades, public relations has developed significantly in the West into a sophisticated management function which is recognized as an integral part of any organization's attempt to communicate with various persons, both within and outside the organization, in order to achieve its goals and objectives. However, this is not the case in the Arab world where public relations remains underdeveloped and, even when practised, is relatively unsophisticated. This paper deals with the public relations function in a prominent though controversial Arab media organization: Al Jazeera Satellite Channel. It explores how Al Jazeera has been dealing with internal and external communication issues impelled initially by its role as a satellite broadcaster spearheading changes in a vibrant Arab mediascape and subsequently by its expansion into a global broadcaster. Drawing on James Grunig's four models of communication to analyze Al Jazeera's public relations practices, the case study at hand outlines some of the communication challenges and opportunities the organization has been facing during its 10 years of existence. The case of an indigenous organization like Al Jazeera operating in a culturally distinct environment puts into perspective communications issues and complicates our understanding of how public relations is understood and practised outside the normative Western public relations paradigm. 相似文献
15.
图书馆危机公关的策略研究 总被引：1，自引：0，他引：1
陈莉 《图书馆工作与研究》2011,(9):56-58
在危机处理中,危机公关在争取舆论支持、重塑形象等方面有着重要作用。本文提出图书馆在开展危机公关活动中态度比方法更重要,并提出了四项危机公关的应对策略。 相似文献
16.
This study explores Facebook users’ management behaviors related to their—and their friends'—political communication via social media, utilizing the concepts of context collapse and self-presentation. A new two-factor measure of Facebook management was developed, pilot tested (N = 139) and implemented in a survey utilizing a national sample (N = 352) of individuals aged 18–29. Results indicated Facebook users are not generally engaging in the strategic management of political disclosures or the political content to which they are exposed. However, as network sizes increase, participants engage in more disclosure behaviors and make greater efforts to manage content exposure. Additionally, participants with strong political beliefs engage in more Facebook management behaviors, possibly indicating an effort to limit cognitive dissonance. 相似文献
17.
ABSTRACTAdvertisements for public library directors can reflect the evolution of the public library environment as libraries adapt to changes related to funding and technology. No study has examined whether the skills and attributes desired of public library directors have changed over time and whether they are associated with the characteristics of management or leadership. Content analysis of public library director job advertisements from 2000–2011 revealed a closer association with management than leadership traits and an omission of characteristics like advocating, fundraising, being politically savvy, and having a vision needed to position the public library as an essential resource to stakeholders. 相似文献
18.
论图书馆的公共关系 总被引：6，自引：0，他引：6
马雪敏 《大学图书情报学刊》2003,21(4):12-13,31
文章就图书馆公共关系的概念、构成要素以及图书馆公共关系内容和基本原则、如何强化“公关”意识等进行探讨。 相似文献
19.
Chang Won Jung 《The Communication Review》2019,22(2):139-161
This study examines how the issue of game regulation has been discussed and influenced public perception by exploring ideologically differing media outlets’ distinct uses of frames by analyzing news contents (N = 1,217) and public opinion survey of the national sample of Korean gamers (N = 1,362), who play games currently. The analyses include the influence of media on attitudes toward game regulation, perception of games, and frame adoption, based on the results of news content analysis. The study found that (a) mainstream media was ambivalent about game issues and tended to define gaming and gamers in sensationalistic ways; (b) while the dynamics of media effects on public attitudes toward game regulation are complex, exposure to game-related news content significantly impacted public attitudes; mass media that highlight the negative aspects of games have strong impacts on public perception toward games, which may ultimately affect attitudes toward game regulation. 相似文献
20.
《College & Undergraduate Libraries》2013,20(1-2):19-33
Abstract Academic libraries do not often launch public relations campaigns. However, recent changes and enhancements at the Geoffrey R. Weller Library at the University of Northern British Columbia prompted librarians to embark on a public awareness campaign built upon the “@ your library” framework. The campaign featured multiple strategies, including posters, displays, brochures, newspaper ads, and giveaways. The goal of the campaign was to break away from the stereotypical image of the library as a research necessity, and show it instead as the beating heart of the University. The campaign is evaluated and the continued need for marketing and promotion of academic library services is examined. 相似文献