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1.
This paper contends with how postbroadcast television branding subsumes viewers’ affective interactivities with place to produce brand value. Focusing on the HBO series Treme, I argue that Treme engendered HBO's postbroadcast brand mutation by producing “passionate engagement,” where viewers were invited to interact with the show by touring New Orleans, thus adding place to online interactivity and multiscreen engagement as a means of constructing an “authentic” brand identity. The desire for viewers to connect to New Orleans’ culture is thus transformed into a vehicle for profit making for HBO and an assurance to shareholders that the brand still holds value.  相似文献   

2.
This essay situates the television show Breaking Bad (BB) and its critical reception in the context of American politics following the economic and political events of 2008. Reading the show as an allegory, I demonstrate that it offered a pathway for viewers to maintain investments and commitments to a toxic, white masculinity threatened by 2008’s economic and political dislocations. Taking the show up for its capacity to allegorize the human experience, Breaking Bad’s critically acclaimed status among viewers from widely divergent political positions suggests that the investment in raced and gendered ideas of individual freedom crosses partisan lines, indicating that American national identity and white masculinity share a mutually sustaining incoherence. Understanding the cultural roots of American victimage evident in post-2008 America helps explain how BB distinguished itself from similar masculine “anti-hero” dramas.  相似文献   

3.
ABSTRACT

Ethnocentrism affects perception and choices, and scholars, teachers, and students may not see or seek the “global” in our “global information revolution,” especially in such vast monolingual social spaces as the United States and the Anglophone world. Russia illuminates how unfortunate this state of affairs is because perceptions of Russia are so negative; whereas online information and open access there are so plentiful. Elibrary.ru offers free, full-text access to Russia’s periodical scholarship in all disciplines. Postnauka.ru is a lecture platform for Russian academics that rivals TED Talks in scale and production quality. Kul’tura is a federal television channel devoted entirely to education. Academic talk shows constitute part of the programming there and elsewhere. High-quality and reliable online tools such as these can enhance “Western” scholars’ and educators’ resource repertoires.  相似文献   

4.
In The Cattle King, a Brazilian telenovela, melodramatic elements of class ascension, love and betrayal, adultery, and pre‐marital sex played a central role in the lives of the main characters. This ethnographic study of viewers in Macambira, a small rural community in the backlands of northeast Brazil, discusses how these rural viewers appropriated telenovelas in their daily lives and how the meanings assigned to the texts were interpreted according to their own values and beliefs about gender roles, relationships, and sexuality. I argue that the geographical isolation and the local patriarchal culture mediated the process of reception, interpretation, and appropriation of telenovelas. The isolation in which Macambira is located in relation to the urban representations in the telenovela narratives intensified the perceived gap between the local patriarchal culture and the urban reality constructed in the television text.  相似文献   

5.
The number of refugees who flee their countries each year due to civil war and political persecution has steadily risen over the years. One of the major producers of information about the plight of these people is the Executive Committee of the High Commissioner's Programme (EXCOM), a United Nations body established to advise the UN High Commissioner for Refugees. Very little has been written about EXCOM despite the prolific amount of documentation that it generates each year. This article attempts to fill the gap by introducing the Committee and its work, reviewing its usefulness as an information source on refugee issues, and highlighting the principal resources available that provide access to EXCOM texts.  相似文献   

6.
In this article, I advance an explanation to account for the exceptionally vested nature of soap opera viewers in “their stories.” After reviewing relevant literature on soap operas and fan contemporary media, I highlight the complex, co-constructed narrative intersections that contribute to powerful and multilayered experiences related to daytime dramas. In particular, I contend that soap operas matter to viewers because the multigenerational nature of audiences and mediated texts foster interconnections between viewer and textual narratives. Second, I argue that soap operas resonate so deeply with viewers due to increasingly blurred boundaries between ever-emergent personal, public, and mediated narratives. As such, the crossing of these narrative paths over time necessarily results in the very real and powerful interrelationships between the show, viewers, and actors in each other's emergent life narratives.  相似文献   

7.
This study engages in current scholarly debates regarding third-wave versus postfeminist media icons through an analysis of Tina Belcher, the eldest daughter in the animated series Bob’s Burgers and a paragon of what I coin “millennial feminism.” In it, I argue that Tina rejects popular postfeminist discourses and experiences a politicized feminist awakening. While Tina is significant in her own right, most remarkable is the way millennial audiences have utilized the internet to position Tina as a feminist folk hero. Ultimately, I trace how popular critics use Tina to theorize a millennial feminism that reflects the values and characteristics of the millennial generation. Revisiting Sarah Banet-Weiser’s (2004. “Girls rule! Gender, feminism, and Nickelodeon.” Critical Studies in Media Communication, 21, pp. 119–139) argument that Nickelodeon’s girl power programming demonstrated third-wave feminist politics for its audiences, I argue that adult-oriented animated sitcoms lend themselves to an absurdity and disregard for hegemonic gender ideologies which have the potential to unsettle dominant ideologies of gender and sexuality and can define contemporary feminist politics for viewers.  相似文献   

8.
The United Nations Declaration on the Rights of Indigenous Peoples is the preeminent international instrument elaborating on the rights of Indigenous peoples. It contains the minimum standards for the survival, dignity and well-being of Indigenous peoples all over the world. As a consequence, the Declaration provides a blueprint for Indigenous peoples, governments and other third parties around the world to respect the rights and roles of Indigenous peoples within society. At its core, the Declaration is based on the principles of self-determination, good faith and participation in decision-making. In this paper, I outline how the principles of the Declaration can and should influence archival and record keeping practices. I suggest we need to harness the practical power of human rights. In exercising our right to participate in decision-making, Aboriginal and Torres Strait Islander peoples can demonstrate this practical power. It is critical that Aboriginal and Torres Strait Islander peoples are substantive and major stakeholders in determining appropriate archival and record keeping processes for Indigenous culture, cultural property and knowledge.  相似文献   

9.
This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers.  相似文献   

10.
Twitter updates and expands television’s cultural forum model by letting viewers speak to current events such as the Black Live Matter (BLM) movement. This article analyzes 1,985 tweets in response to three television episodes (Law & Order: SVU, The Good Wife, and Scandal) that dramatized BLM, and identifies five common themes in how viewers address these representations: thematic appropriateness, timing, producers’ qualifications, institutional critiques, and the purpose of entertainment television. This study concludes that Twitter facilitates a meta-commentary, which expands traditional discussions of entertainment programming, and that these programs transcend “mere” entertainment to become critiques of larger social movements.  相似文献   

11.
12.
We argue that the film Mad Max: Fury Road challenges stigmas associated with disability by conceptualizing a world that embraces the differences between disabled and abled bodies. Drawing on crip theory and eco-ability scholarship, we examine how Mad Max: Fury Road’s narrative criticizes normative and ableist understandings about the body by imagining a world that constructs accessible and valued spaces for the disabled. Dolmage [Dolmage, J. (2013). Disability Rhetoric. New York: Syracuse University Press] argues that scholars need to situate rhetoric on the experiences of disabled bodies to generate new meanings about disability. Mad Max: Fury Road generates such meanings by challenging normative and stigmatizing conceptions of disability through positive and nuanced representations of disabled bodies.  相似文献   

13.
当“近代早期书籍”(early modern book)遇上“数字工具”,它们会发生怎样的化学反应?关于这一议题,目前的讨论集中在两个层面:“获取”和“文本”。文章以早期英语图书在线、福尔杰莎士比亚图书馆等机构的数字化馆藏为例,对上述两个议题进行讨论。如果数字工具可以帮助我们拉远与书籍的距离,重新认识这一习以为常的事物,或许可以藉此学到一些意料之外的新知识。  相似文献   

14.
This essay examines how the narrative structure of the Fox primetime television hit Ally McBeal opens the text to a feminist reading. Despite critics' charges to the contrary, I argue that producer/screenwriter David E. Kelley's teleplays construct a preferred feminine spectator position that appropriates dominant male gazes in three ways: the feminine setting of the law firm, the refusal of women characters to yield to the male gaze, and the “comic spectacle of maleness.” Ally McBeal's preferred feminine spectatorship stance is articulated through comic strategies in which gender ideals are questioned through mockery, thus opening a safe space for viewers to reject dominant patriarchal meanings and to experience a feminist epistemology.  相似文献   

15.
林英 《出版与印刷》2021,31(6):38-44
文章研究副文本在新文化运动中的媒介功能。亚东图书馆是新文化运动中最具影响力的出版机构,文章对其在新文化运动时期所出版的新诗集和标点白话文小说等重要书籍之副文本展开考察,分析副文本在新诗思想和整理国故思想传播中所发挥的媒介功能,并进一步讨论副文本作为一种媒介形式的独特优势及其制约性条件。认为副文本除了具有“促进文本呈现”的功能,在特定的时空条件下还可作为新思想传播的重要媒介力量。  相似文献   

16.
Much of information policy is focused on establishing the parameters of information access—ensuring or limiting access to certain types of information. Given how central information access is to virtually every aspect of society, policy can be seen as one of the most significant forces influencing the information society. Recent events, however, have fueled changes in the ways that some governments use policy to shape access, none more significantly than the United States. This paper examines the meanings of and relationships between policy and access, as well as their key roles in society and democratic participation. Following an examination of the historical and social impacts of policies about access, the article analyzes the perspectives of the Bush administration on how policy should shape information access as an illustration of the relationships between policy and access. The paper examines the issues raised by the Bush administration’s views on access and policy and the implications of their policies for the United States, for the global information society, and for research related to information. Ultimately, the paper raises questions about the extent to which information policies about access can be used for overtly political purposes, what might be described as “information politics,” without significantly altering the meaning of information access in a society.  相似文献   

17.
In most traditional accounts, to be a witness is to be physically present at an event and report it to those who are absent. The ontological principle that authorizes testimony is the individual's corporeal presence at the event, a presence often vouchsafed by the suffering of the witnessing body. The logical extension of this is that media audiences are not the witnesses of the events they see, but the recipients of someone else's testimony. I take issue with such an account, claiming that contemporary witnessing has become a general mode of receptivity to electronic media reports about distant others. Replacing the ontological primacy of the witness with the interpretive encounter with “witnessing texts,” I focus on these texts’ world-making properties and the imaginative demands they make of their addressees. Mass media witnessing situates this imaginative engagement with others within an impersonal framework of “indifferent” social relations, creating a ground of civil equivalence between strangers that is morally enabling.  相似文献   

18.
This paper examines televisual parody as a media literacy educator, and the potential of parody to channel the powers of comedy and entertainment in order to “teach” the techniques and rhetoric of televisual texts and genres. It focuses on the case of the hugely successful and popular animated parodic sitcom, The Simpsons, and its playful attack on advertising and promotional culture. Currently in its 16th season, The Simpsons broadcasts to approximately 60 million viewers in 70 countries weekly, offering a playful critique of television from within the television frame.  相似文献   

19.
This analysis used Peirce's triadic approach to interpret 58 public depictions of women during the two world wars. The images, appearing in government posters or as ads and illustrations in U.S. magazines and newspapers, endeavored to convey the seriousness of the war effort and mobilize audiences to support it. Aligned in five thematic clusters (competence, domesticity, heterosexual attraction, beauty maintenance, and romantic longing), many invited polysemy through discrepant visual and verbal cues aimed at different audiences. Women as viewers and as objects of representation were addressed in the context of both citizenship and consumption. The analysis explicates ideological points about wartime gender relations and points to the objectification of women's bodies as implied sexual rewards for product purchase in WWII.  相似文献   

20.
为落实联合国2030年可持续发展目标,国际图联与一些国际组织共同发起“图书馆致力数字包容”的共同承诺和“行动呼吁”,国内外图书馆界领导及知名专家学者就“图书馆与数字包容”进行了讨论。饶权指出,随着现代技术的发展,数字鸿沟问题日益突显。中国国家图书馆研究提出建设“全国智慧图书馆体系”的工作思路,以期引领带动各级公共图书馆全面实现智慧转型,在促进数字包容方面发挥更加积极的作用;克里斯汀·麦肯齐阐述了国际图联在支持联合国2030年议程和可持续发展目标方面的工作,特别是目标第16条:“构建和平与包容的社会,使人人享有公正,提高政府机构效率和能力,强调政府和图书馆必须成为数字包容的积极推动者”;杰拉德·莱特纳指出,促进数字包容的任何努力都需要考虑三个方面——互联、内容和能力。缺乏任何一个方面,都不可能完全实现数字包容。图书馆作为社区中心的公共空间、内容的储存空间和门户,以及经验丰富的信息素养教育者,在更广泛的政府战略中都可以发挥自己独特的作用;陈超指出,历史和现实、理论和实践早就告诉我们,公共图书馆肩负着促进人类社会包容性发展的义不容辞的使命。为此公共图书馆必须承担起“弥合数字鸿沟,促进数字包容”的社会责任,让每一个人有机会上网、为每一个人赋能、让每一个人能平等获取信息知识;吴建中认为,我国图书馆界应积极配合国际图联的呼吁与倡议,并发出我国图书馆界强有力的声音。第一,大力宣传我国在保障公民获取基本公共文化服务权益方面的政策及举措。第二,积极推广互联网和数字技术在图书馆的应用。第三,继续提升媒介和信息素养服务的质量;于良芝从个人信息世界的概念出发思考数字鸿沟现象及图书馆的作用,揭示了数字鸿沟的复杂性及社会包容与数字包容的互为条件性,认为这为公共图书馆参与数字包容建设开辟了更广阔的空间;肖珑表示,支持国际图联(IFLA)关于数字包容声明的提出,中国高校图书馆应清醒地认识到信息贫富分化问题的存在,并努力缩小地区差距,保护不同群体利益,促进高等教育的内涵式发展;阿曼达·里德与金·汤普森认为,当危机、变革和挑战来临之际,也是我们努力前行之时,并以一所美国图书馆为例,显示了在新冠疫情这样的危机面前,公共图书馆如何满足当地居民需要,支持社区朝着更加数字包容的社会可持续地发展;金武刚认为,图书馆应当加强科普功能,开发新媒体产品,融入公共传播平台,帮助社会民众辨别网络信息真伪,查询获取正确信息,解决数字包容深层次问题;吴丹与刘静基于技术环境变化的背景,以人与技术的交互为焦点,从“技术→人”与“人→技术”两条路径对数字包容内涵进行扩展并提出了图情领域工作的发展策略。  相似文献   

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