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深圳市健身俱乐部现状及发展建议 总被引：5，自引：0，他引：5
对深圳市15家健身俱乐部发展现状进行问卷调查和访谈,结果表明深圳健身俱乐部指导员队伍学历程度较高;开展的健身项目多样,深受会员欢迎;会员多来自白领阶层而且参与健身意识较强。建议提高健身指导员专业素质和服务意识,增加运动营养师,整合俱乐部收费与经济发展水平,做到场地设备高档化、价格合理平民化,以满足大众健身需要。 相似文献
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采用文献资料、问卷调查、数理统计和专家访谈等方法，对河南省商业性健身俱乐部中健身消费者现状进行剖析和研究，分析影响健身人群消费环境的因素并提出相应的对策，旨在为河南省商业性健身场馆的经营和发展提供可靠的依据。 相似文献
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健身俱乐部会员的消费抉择被看作是一种问题解决的决策过程,由信息搜寻和评价比较以及行为选择等基本阶段组成,受到健身俱乐部各种消费项目关注特性的影响。信息显示系统可作为一种决策过程追踪的工具,运用于健身俱乐部会员项目消费行为的研究之中,旨在追踪健身俱乐部会员项目消费的抉择过程,揭示健身俱乐部会员项目消费行为抉择的影响因素。 相似文献
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研究对象:青鸟健身俱乐部。研究方法:文献资料法、专家访谈法、问卷调查法和实证研究法。研究结果与分析1.商业健身俱乐部商业健身俱乐部的概念:是为其会员提供良好的健身服务和完善的健身设施的营利性机构。商业健身俱乐部服务的特性:商业健身俱乐部属服务企业,健身行业归属服 相似文献
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王乔君 《体育科技文献通报》2006,14(7):68-68
本文采用问卷调查、实地考察和座谈讨论等方法对宁波市健身俱乐部的投资者、管理者、经营者和消费者进行了调研。并基于对调研的分析、论证,揭示了健身俱乐部市场运作存在的主要问题,进而提出了健身俱乐部市场体系构建的基本框架,即健身俱乐部体系的网络化,健身俱乐部管理的多元化和健身俱乐部服务的多样化。1.健身俱乐部体系的网络化(1)经营性商业健身俱乐部:指经营者以面向大众提供休闲、娱乐、健身服务为目的,以商业性健身娱乐设施为活动场所,依靠市场机制和利益机制运转的会员制群众体育俱乐部。政府行政部门应注意总量控制和合理布局,… 相似文献
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上海市杨浦区体育健身健美俱乐部会员消费行为特征的调查与研究 总被引：1，自引：0，他引：1
本文采用问卷调查法和数理统计法，对上海市杨浦区健身健美俱乐部会员体育消费行为特征进行了较深入的调查与研究，探讨上海市健身俱乐部会员体育消费的现状及其影响因素，并根据当前会员消费行为特点和存在的问题，提出若干健身健美俱乐部经营方面的基本对策。 相似文献
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运用问卷调查法、数理统计法对健身俱乐部不同消费动机会员服务满意度进行调查,结果表明:生存需要型会员与娱乐享受型会员的消费行为特征存在差别,对健身服务质量的诉求明显不同。针对不同动机类型会员提出了侧重点不同的服务营销策略,为健身俱乐部的经营提供参考。 相似文献
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当前沈阳市大多数健身俱乐部都开展了针对女性的形体训练课程,在俱乐部实际运行中存在许多问题,这些问题都直接或间接的影响着健身俱乐部女子形体训练的效果与发展。因此,选择会员需求导向下梳理沈阳市健身俱乐部女子形体训练课开展的现状、分析其影响因素并提出相关策略便具有重要的现实意义。 相似文献
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运用文献资料与调研、因子分析及回归分析等方法,对我国营利性体育健身中心(俱乐部)服务质量构成要素和评价方法进行分析研究。研究结果:我国营利性体育健身中心(俱乐部)服务质量由服务项目与专业水平、设施与可靠性、(消费)结果质量、个性化服务和(俱乐部)环境5因素构成;在我国国情之下,修正我国体育健身行业SERVQUAL量表,并在具体运营健身企业中适用,表现出较为理想的应用效果。 相似文献
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我国商业健身俱乐部的发展特征与经营模式 总被引：30，自引：0，他引：30
李小芬 《上海体育学院学报》2006,30(3):26-31
运用文献资料、调查和实证研究等方法,对我国商业健身俱乐部的发展特征进行分析。结果显示:商业健身俱乐部一般实行会员制,它的服务产品由核心产品、期望产品、延伸产品构成;服务产品具有无形性,生产消费的同步性、异质性、易逝性,产品所有权的不可转让性,健身后效性,公共产品和私人产品的双重性特征。认为:特许加盟连锁经营模式是商业健身俱乐部的发展趋势。 相似文献
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杜振中 《体育科技文献通报》2014,(8):101-103
随着人们健康意识的不断增强和“花钱买健康”理念的建立,健身会馆如雨后春笋般涌现出来。而会员是健身会馆存在的根本,直接关系到健身会馆发展的前景。本文以南京市搏力健身会馆三家店的1938名会员为研究对象,通过全面的调研分析,找出健身会馆在服务会员的过程中存在的不足,并提出相应的建议,给予健身会馆提供会员优质服务方面更多有益参考。 相似文献
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了解宜昌市城区参与运动健身人群的体质现状．寻找对策。方法：选取宜昌市城区800人以上会员的8所商业运营的健身场所．以当天一个单位时间参加健身的347人为对象。进行身体形态、机能和素质等指标的测试与问卷调查。结论：宜昌市城区参加商业性营运健身的群体主要是收入相对较高的知识型中年女性，学历文化层次在大学专科以上；年龄集中在35y～45y之间。他们的形态发育较为理想，身体机能、素质指标发展不平衡。同时，健身场所的体育健身指导员队伍急待改善。建议：加强全民健身意识、终身体育观念的宣传教育；在有氧健身锻炼中，增加力量练习内容；建立科学健身指导系统．规范健身指导员资格的认定和从业管理。 相似文献
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运用问卷调查法、数理统计法,结合顾客感知服务质量模型和服务质量差距模型,参考Kim&Kim的QUESC评价模型和Yong&Donna的SSQRS评价模型对商业性健身俱乐部服务质量的关键因素进行分析,旨在从顾客的角度建立起适合我国商业性健身俱乐部服务质量的评价模型。 相似文献
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老年人心理健康与体育锻炼行为坚持性的关系 总被引：3，自引：0，他引：3
采用社会心理健康自评量表作为评测工具,分析老年人的心理因素与体育锻炼行为之间的相互关系,进一步讨论情绪,自我认识,人际关系3个方面有心理内容与体育锻炼行为是坚持性的互动关系,探讨如何提高老年人体育锻炼的坚持,进而提高锻炼效果,维护老年人的心理健康. 相似文献
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Jennifer L. Huberty Lynda B. Ransdell Cara Sidman Judith A. Flohr Barry Shultz Onie Grosshans 《Research quarterly for exercise and sport》2013,84(3):374-384
The purpose of this study was to qualitatively examine factors related to physical activity adherence to understand why women continue to participate in long-term exercise after completing a structured exercise program. Data were collected from focus groups, interviews, and e-mails, and analysis used grounded theory. The central category related to physical activity adherence was self-worth. Motivation, activity enjoyment, priorities, body image, ability to access support, and self-regulation skills had an impact on the self-worth of nonadherers and adherers. Women must value themselves enough to continue to participate in physical activity once they start. Exercise and fitness professionals are encouraged to use strategies to increase self-worth and long-term adherence to physical activity. Some recommended strategies include (a) increasing motivation and enjoyment relative to activity, (b) making activity a high priority in a woman's life, (c) improving or deemphasizing body image, (d) increasing a woman's ability to access support, and (e) facilitating the use of self-regulation strategies. This study is the first to examine qualitative perspectives of exercise adherence among women who completed a structured exercise program. Several concepts related to adherence presented in the quantitative literature are confirmed and enhanced in this study. 相似文献
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Huberty JL Ransdell LB Sidman C Flohr JA Shultz B Grosshans O Durrant L 《Research quarterly for exercise and sport》2008,79(3):374-384
The purpose of this study was to qualitatively examine factors related to physical activity adherence to understand why women continue to participate in long-term exercise after completing a structured exercise program. Data were collected from focus groups, interviews, and e-mails, and analysis used grounded theory. The central category related to physical activity adherence was self-worth. Motivation, activity enjoyment, priorities, body image, ability to access support, and self-regulation skills had an impact on the self-worth of nonadherers and adherers. Women must value themselves enough to continue to participate in physical activity once they start. Exercise and fitness professionals are encouraged to use strategies to increase self-worth and long-term adherence to physical activity. Some recommended strategies include (a) increasing motivation and enjoyment relative to activity, (b) making activity a high priority in a woman's life, (c) improving or deemphasizing body image, (d) increasing a woman's ability to access support, and (e) facilitating the use of self-regulation strategies. This study is the first to examine qualitative perspectives of exercise adherence among women who completed a structured exercise program. Several concepts related to adherence presented in the quantitative literature are confirmed and enhanced in this study. 相似文献
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Annesi JJ Unruh JL Marti CN Gorjala S Tennant G 《Research quarterly for exercise and sport》2011,82(1):99-108
The link between physical activity and weight loss has precipitated interest in interventions to foster adherence to exercise. It has been suggested that treatment effects, when significant, should be analyzed to determine theory-based mediators. This research assessed possible mediation of changes in Physical Self-Concept, Exercise Self-Efficacy, Total Mood Disturbance, and Body Areas Satisfaction scores on the relationship between exercise session attendance and participation by obese women in a 6-month treatment based on tenets ofsocial cognitive theory (n=73) or a control condition (n=64). Participation in the treatment was associated with significantly greater exercise session attendance and significantly greater improvements in Physical Self-Concept, Exercise Barriers Self Efficacy, and Body Areas Satisfaction. Overall, changes in the assessed psychological factors demonstrated significant mediation of the association between group membership and exercise session attendance, R2 = .23, with only change in Physical Self-Concept scores providing a significant unique contribution. Extensions of this research across different sample types, and with longer durations, were suggested to refine theory and, ultimately, improve exercise adherence treatments. 相似文献
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The link between physical activity and weight loss has precipitated interest in interventions to foster adherence to exercise. It has been suggested that treatment effects, when significant, should be analyzed to determine theory-based mediators. This research assessed possible mediation of changes in Physical Self-Concept, Exercise Self-Efficacy, Total Mood Disturbance, and Body Areas Satisfaction scores on the relationship between exercise session attendance and participation by obese women in a 6-month treatment based on tenets of social cognitive theory (n = 73) or a control condition (n = 64). Participation in the treatment was associated with significantly greater exercise session attendance and significantly greater improvements in Physical Self-Concept, Exercise Barriers Self-Efficacy, and Body Areas Satisfaction. Overall, changes in the assessed psychological factors demonstrated significant mediation of the association between group membership and exercise session attendance, R2 = .23, with only change in Physical Self-Concept scores providing a significant unique contribution. Extensions of this research across different sample types, and with longer durations, were suggested to refine theory and, ultimately, improve exercise adherence treatments. 相似文献