共查询到19条相似文献，搜索用时 109 毫秒
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图书品牌是广大读者对一本书、一套系列书、一家出版社的质量、服务等产生的良好的印象,形成的一种肯定的评价和认知,建立起的一种信任和价值认同,而图书的重印和再版是打造品牌图书的关键环节.
所谓再版,就是对原书进行较大修改后重新排版印制.再版虽以原书为基础,但需要进行较大的修改,所以操作时完全按照生产新品种的程序进行,制作成本并不低于或仅稍稍低于初版书.[1]
再版图书一般是指有较大学术价值或实用价值、社会价值、历史价值的图书,这些图书能产生巨大的社会效益和经济效益,能够长销不衰,形成一种品牌. 相似文献
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[目的/意义]基于学术授信思想提出一种能够衡量图书学术影响力的指标--图书Z指数。[方法/过程]根据图情领域高影响力（h指数≥5）学者名单,从CSSCI采集这些学者的图书被引信息,利用批量统计法计算全部相关图书的Z指数,并从作者、出版社、机构等视角进行实证研究,证明图书Z指数的有效性与应用价值。[结果/结论]将Z指数应用于图书评价,可以描述高影响力施引者的数量和学术地位,为评估不同图书的学术影响力提供较为精细的测度工具,在学者、机构影响力评价方面也有一定的应用价值。 相似文献
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正学术品牌图书出版的创建与发展,不仅需要出版社拥有一批专业知识丰富、水平高、有远见卓识、与时俱进的编辑队伍,还需要在出版社、编辑周围聚拢着一支由学术领域有学识的专家、教授组成的优秀作者队伍,并不断充实、优化队伍结构,从而建立起品牌图书出版的长效机制。那么,如何构架并维系学术品牌图书的作者队伍呢?笔者现将多年的经验与粗浅认识总结于此,以期与广大编辑同仁交流沟通,共同提高。一、作者队伍的构建与优化 相似文献
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数字出版时代已来临,电子书发展方兴未艾,但电子书从制作、销售、利用等方式均有别于以往传统的纸本图书,对于其发行的出版社与负责销售的经销商也造成新的影响。文章对台湾学术电子书市场的实际状况加以解析,再通过SWOT分析了解学术电子书对二者产生的影响,文末也提出学术电子书未来的发展趋势供出版社与经销商参考。 相似文献
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随着消费者品牌消费意识的的增强,图书作者基于图书作品形成的个人品牌与图书产品一样成为出版社的重要资源。围绕这一资源开展多元化经营,也成为出版社的一个选择。本文在对图书作者、图书作者品牌以及出版社如何进行图书作者品牌建设探讨的基础上,从读者需求角度分析了基于图书作者品牌多元化经营的出发点,从品牌延伸角度分析了基于图书作者品牌多元化经营的关键点。 相似文献
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在激烈的市场竞争中,不少出版社更为注重经济效益,同时由于评奖项目大大减少,有些出版社承担重大图书工程的热情下降,一些省市有文化积累价值和学术价值的图书在减少,这一问题应引起警觉与重视。 相似文献
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出版社如何才能塑造出自己的名牌形象呢本文将对此提出几点设想。一、有一个明确的图书出版主题，并在此主题下生产系列书和重点书是创造名牌出版社的根本图书出版发行包括编者、作者、图书、读者的四要素，塑造名牌出版社离不开这四要素，但其核心、根本是出版精品书。要出版精品书，平均使用力量不行，四面出击不行，盲目追热点赶浪潮不行，出版社必须有一个总体的出版战略，有一个图书出版的总主题，要根据自身优势逐渐形成自己的出版特色，要踏踏实实、坚忍不拔地朝着自己的目标奋进。出版社要在自己追求的总主题下经民主集中策划大的… 相似文献
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学术图书采购是图书馆实现文献资源优化配置的前提条件,运用核心出版社理论可以充分提高学术图书的采全率和采准率。目前我国图书馆在学术图书采购方面还存在着不少误区和不足。采用现货采购以核心出版社为主、期货采购以外围出版社为主的采访模式,运用引文分析法对学术图书进行查漏补缺,可以优化馆藏资源建设,提高读者满意度。 相似文献
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Carol Kochan 《资料收集管理》2013,38(2):51-65
This article examines data from five years of titles ordered as part of an academic research library's purchase on demand program (POD-ILL) for print titles originally requested through interlibrary loan. The study evaluates a variety of factors: patron departments, campus location, and status; the subject areas of the books acquired; cost; and publishers. Assessment of POD-ILL data may assist a collection management librarian to determine the value of having patrons contribute to collection development decisions. In addition, subject librarians can use the data to evaluate approval and demand-driven acquisition profiles. 相似文献
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The TALON Cooperative Acquisitions Program for monographs (TALON/CAP) was implemented in 1979 by eleven resource libraries in the South Central Regional Medical Library Program. Each participating library acquired books from selected publishers within a profile covering subject and format. The program was evaluated by comparing interlibrary loan requests, surveying participants, and analyzing cataloging records. The results were that ten of the eleven libraries significantly increased their coverage of assigned publishers, and that academic medical libraries are not all buying the same books, even from major medical publishers. The fifty-six publishers in the program accounted for 60% to 83% of the titles with 1977-80 imprints held by participating libraries. The computer-generated collection analysis reports provide a baseline for future collection management studies. 相似文献
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Surveys of academic staff in six universities in the UK provide insights for publishers into scholarly article and book reading patterns of academics and differences based on personal characteristics of readers. These surveys were part of the 2011 UK Scholarly Reading and the Value of the Library Study funded by JISC Collections and based on studies conducted by Tenopir and King since 1977. Scholarly articles, especially those obtained from the library's e‐journal collections, are a vital part of academic work. Reading patterns of books are quite different than articles; books most often come from personal print collections. Book readings are still important for research and teaching, however, especially for humanists. Academics come into contact with multiple sources of information every day and therefore, convenience and easy access are important factors. Knowing more about academic reading patterns helps publishers and librarians design more effective journal systems and services now and into the future. 相似文献
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[目的/意义]基于学术图书OA出版的实践经验以及利益博弈情况,对学术图书OA出版模式进行研究,并通过实现学术图书OA出版模式的利益均衡来促进其可持续健康发展。[方法/过程]采用文献调查、网络调查和模型设计,通过利益相关者的利益分析以及利益均衡实现条件的研究,探讨学术图书OA出版模式利益均衡的实现和运作机制。[结果/结论]学术图书OA出版模式利益均衡的实现需要满足个体与整体两个层面的条件,其利益均衡的最佳要素组合包括作者、非盈利性出版者、文献组织或机构、公共资助者,他们通过合理分工与密切合作,共同实现学术图书OA出版的可持续健康发展。 相似文献
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[目的/意义]研究以馆社合作的方式进行学术图书出版推广服务,以期提升学术图书的出版质量,促进学术交流与科学传播,推动图书馆与出版社的创新发展。[方法/过程]运用文献调研法、网络调研法,系统分析当前学术图书出版推广所面临的危机与机遇,总结学术图书出版推广国内外图书馆与出版社的合作现状及现有合作中存在的问题,提出馆社合作新模式,并探讨二者在新的合作模式中需解决的问题。[结果/结论]从搭建学术图书出版推广一体化平台、开展学术图书出版素养教育、加强数据合作、制定有效的合作政策、建立长期稳定的资金保障体系、建立良好的沟通协调机制6个方面构建馆社合作模式,使合作更深入、更专业、更高效,能积极促进学术研究成果的产生、传播与共享,推进学科发展与学术繁荣。 相似文献
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E-books have increasingly penetrated the academic world. However, despite efforts from Vietnamese universities and colleges to establish and broaden their e-books collection, students seem reluctant to use these digital books. This study aims to examine the barriers to using e-books in libraries among Vietnamese students. Data were obtained from 355 undergraduate students who were interested in e-books. The findings demonstrate that some key barriers impeding students from using e-books include the lack of computers and e-books in libraries, limited information and knowledge about e-books and their preference of using print books. Interestingly, female students tend to perceive the barriers to be stronger than their male counterparts. This study’s findings have important implications for universities, libraries and publishers who seek to promote e-books to students. 相似文献
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John F. Hood 《Publishing Research Quarterly》1995,11(3):129-137
CMG Information Services, or CMG (formerly College Marketing Group), has been maintaining a database of U.S. college and university
teaching faculty since the mid-1970s. The database is primarily used by scholarly, academic, and college text-book publishers
to promote their books by direct mail. One of the features that makes the database valuable to publishers is that it contains
all the courses taught by each faculty member. The number and kinds of courses taught over the period of time that the database
has been maintained affords a unique perspective on some of the changes occurring in the academic world.
John F. Hood is senior vice president of CMG Information Services. Formerly known as College Marketing Group, CMG developed
and introduced the first college faculty database for college text and academic publishers in 1973. 相似文献
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［目的/意义］学术图书开放出版是近几年开放获取运动的一个新热点,其中人文社科学术图书的开放出版尤显重要,研究国外人文社科学术图书的开放出版模式,有助于促进我国的人文社科学术图书的开放出版。［方法/过程］对国外人文社科领域学术图书的4种开放出版模式（免费增值模式、众筹模式、图书馆资助模式、教师职称补贴模式）进行梳理,分析其优缺点,探索适用于我国的人文社科图书开放出版模式。［结果/结论］对我国人文社科学术图书开放出版的启示包括：从国家政策层面鼓励和支持免费增值模式;重视图书馆资助模式,建立全国范围的图书馆联盟,与出版社进行合作;教师职称补贴模式和众筹模式可作为补充。 相似文献